CREDโs entire business model is based on targeting high-credit-score users, a very specific segment of the population. Analyzing their approach could be a unique study on niche targeting and the risks/rewards of ultra-segmentation
AI-Powered Credit Card Assistant
Problem: Choosing the right credit card is toughโtoo many options, changing offers, and tedious comparisons. Most people stick with their current cards, missing out on better deals.
Solution: A smart AI assistant th
ONE INTERESTING OBSERVATION SERIES
DAY #7
Retail lending in India is heavily concentrated in Metro and Tier-1 cities due to limited reach in other areas. This opens up a significant market opportunity for digital lenders.
With 65% of the populatio
India's Youth in a Debt Spiral Soon ?
Easy Monthly Installments (EMI): The siren song of modern consumerism. But is it luring India's youth into a financial JHATKA ? ๐
The EMI Trap Explained:
โ Attractive low monthly payments
โ Long repayment per
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6 replies12 likes
Sairaj Kadam
Entrepreneurย โขย 1y
๐ Demystifying Marketing Part 6: Targeting Your Audience
Previously, we covered the fifth key point, focusing on Interactive Content and Visual Appeal.
Today, we move on to the sixth key point: Targeting Your Audience.
6. Targeting Your Audience
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0 replies3 likes
Applyly
Hey I am on Medialย โขย 6m
SaveSage Club Secures Rs 2.5 Crore Funding
SaveSage Club Secures Rs 2.5 Crore Funding to Revolutionise Credit Card Management
SaveSage Club, a Gurugram-based startup, has successfully raised Rs 2.5 crore. The angel funding round was co-led by iSEED,
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2 replies3 likes
mg
News & updatesย โขย 1m
CRED Isnโt a Rewards App. Itโs a Trojan Horse for Indiaโs Affluent
Most think CRED is just about paying credit card bills and earning points. But thatโs just the bait. What CRED is really building is the most powerful gatekeeper for Indiaโs top spe
Everyone thought FERRERO ROCHER would FAIL to sell โน300 Rs chocolate in India where the most expensive chocolate cost โน25.
In 2004, India's GDP per Capita was $624. (โน52,000 as per today's US-INR rates)
What's worse is that as per NITI Aayog, in
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0 replies9 likes
Divya Goyal
Ex-Nomura, SVC'23ย โขย 3m
Recently, I've been reading "Why Nations Fail", the Nobel Prize Winning book and I have some thoughts.
1. I like the idea that whenever governments have been exclusive, it has resulted in entire countries being worse off, hence making inclusivity an