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Hi everyone! I’m working on an academic project that requires analyzing a company through a specific marketing concept from Philip Kotler’s Marketing Management. I’d love to hear your unique suggestions for combinations of a company( any company, pr

AI-Powered Credit Card Assistant Problem: Choosing the right credit card is tough—too many options, changing offers, and tedious comparisons. Most people stick with their current cards, missing out on better deals. Solution: A smart AI assistant th

𝗗𝗮𝘆 𝟳 𝗼𝗳 𝗧𝗵𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗪𝗮𝗿 𝗦𝘁𝗼𝗿𝗶𝗲𝘀: 𝗖𝗥𝗘𝗗 𝘃𝘀. 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝗮𝗻𝗸𝘀 – 𝗧𝗵𝗲 𝗖𝗿𝗲𝗱𝗶𝘁 𝗖𝗮𝗿𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗪𝗮𝗿 𝟮𝟬𝟭𝟴 – 𝗔 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗮𝗻𝗸𝗶

ONE INTERESTING OBSERVATION SERIES DAY #7 Retail lending in India is heavily concentrated in Metro and Tier-1 cities due to limited reach in other areas. This opens up a significant market opportunity for digital lenders. With 65% of the populatio

🚀 Demystifying Marketing Part 6: Targeting Your Audience Previously, we covered the fifth key point, focusing on Interactive Content and Visual Appeal. Today, we move on to the sixth key point: Targeting Your Audience. 6. Targeting Your Audience

India's Youth in a Debt Spiral Soon ? Easy Monthly Installments (EMI): The siren song of modern consumerism. But is it luring India's youth into a financial JHATKA ? 🔌 The EMI Trap Explained: → Attractive low monthly payments → Long repayment per

SaveSage Club Secures Rs 2.5 Crore Funding SaveSage Club Secures Rs 2.5 Crore Funding to Revolutionise Credit Card Management SaveSage Club, a Gurugram-based startup, has successfully raised Rs 2.5 crore. The angel funding round was co-led by iSEED,

Everyone thought FERRERO ROCHER would FAIL to sell ₹300 Rs chocolate in India where the most expensive chocolate cost ₹25. In 2004, India's GDP per Capita was $624. (₹52,000 as per today's US-INR rates) What's worse is that as per NITI Aayog, in

🚀 Marketing Theories That Drive the World's Biggest Brands 🌍 Ever wondered why some companies dominate the market while others struggle? Successful brands follow proven marketing theories that shape their strategies. Here are a few examples: 🔹 T

Budget 2025 – A Win for the Middle Class, But What About Businesses? 🤔 Here's what caught my eye: ✅ More spending power for consumers – Zero tax up to ₹12 lakh means a cash boost for the middle class. Great for businesses targeting this segment! �