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Hi everyone! I’m working on an academic project that requires analyzing a company through a specific marketing concept from Philip Kotler’s Marketing Management. I’d love to hear your unique suggestions for combinations of a company( any company, pr

AI-Powered Credit Card Assistant Problem: Choosing the right credit card is tough—too many options, changing offers, and tedious comparisons. Most people stick with their current cards, missing out on better deals. Solution: A smart AI assistant th

𝗗𝗮𝘆 𝟳 𝗼𝗳 𝗧𝗵𝗲 𝗜𝗻𝗱𝗶𝗮𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗪𝗮𝗿 𝗦𝘁𝗼𝗿𝗶𝗲𝘀: 𝗖𝗥𝗘𝗗 𝘃𝘀. 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗕𝗮𝗻𝗸𝘀 – 𝗧𝗵𝗲 𝗖𝗿𝗲𝗱𝗶𝘁 𝗖𝗮𝗿𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗪𝗮𝗿 𝟮𝟬𝟭𝟴 – 𝗔 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗮𝗻𝗸𝗶

ONE INTERESTING OBSERVATION SERIES DAY #7 Retail lending in India is heavily concentrated in Metro and Tier-1 cities due to limited reach in other areas. This opens up a significant market opportunity for digital lenders. With 65% of the populatio

🚀 Demystifying Marketing Part 6: Targeting Your Audience Previously, we covered the fifth key point, focusing on Interactive Content and Visual Appeal. Today, we move on to the sixth key point: Targeting Your Audience. 6. Targeting Your Audience

India's Youth in a Debt Spiral Soon ? Easy Monthly Installments (EMI): The siren song of modern consumerism. But is it luring India's youth into a financial JHATKA ? 🔌 The EMI Trap Explained: → Attractive low monthly payments → Long repayment per

SaveSage Club Secures Rs 2.5 Crore Funding SaveSage Club Secures Rs 2.5 Crore Funding to Revolutionise Credit Card Management SaveSage Club, a Gurugram-based startup, has successfully raised Rs 2.5 crore. The angel funding round was co-led by iSEED,

CRED Isn’t a Rewards App. It’s a Trojan Horse for India’s Affluent Most think CRED is just about paying credit card bills and earning points. But that’s just the bait. What CRED is really building is the most powerful gatekeeper for India’s top spe

Everyone thought FERRERO ROCHER would FAIL to sell ₹300 Rs chocolate in India where the most expensive chocolate cost ₹25. In 2004, India's GDP per Capita was $624. (₹52,000 as per today's US-INR rates) What's worse is that as per NITI Aayog, in

Recently, I've been reading "Why Nations Fail", the Nobel Prize Winning book and I have some thoughts. 1. I like the idea that whenever governments have been exclusive, it has resulted in entire countries being worse off, hence making inclusivity an