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Hi everyone! I’m working on an academic project that requires analyzing a company through a specific marketing concept from Philip Kotler’s Marketing Management. I’d love to hear your unique suggestions for combinations of a company( any company, pr

ONE INTERESTING OBSERVATION SERIES DAY #7 Retail lending in India is heavily concentrated in Metro and Tier-1 cities due to limited reach in other areas. This opens up a significant market opportunity for digital lenders. With 65% of the populatio

🚀 Demystifying Marketing Part 6: Targeting Your Audience Previously, we covered the fifth key point, focusing on Interactive Content and Visual Appeal. Today, we move on to the sixth key point: Targeting Your Audience. 6. Targeting Your Audience

India's Youth in a Debt Spiral Soon ? Easy Monthly Installments (EMI): The siren song of modern consumerism. But is it luring India's youth into a financial JHATKA ? 🔌 The EMI Trap Explained: → Attractive low monthly payments → Long repayment per

Everyone thought FERRERO ROCHER would FAIL to sell ₹300 Rs chocolate in India where the most expensive chocolate cost ₹25. In 2004, India's GDP per Capita was $624. (₹52,000 as per today's US-INR rates) What's worse is that as per NITI Aayog, in

Want to become an entrepreneur? Traditionally startup success has been linked more to external factors like the industry you're building in, the economic landscape etc. But what about internal factors? Previous experiences, network connections, a

He is the real Sharma ji ka beta. IIT. ISB. McKinsey. VC. And a Business worth ₹42,000 Cr whose name you don't even know. His story is worth reading. 1️⃣ The First Steps Asish Mohapatra is a gifted man. He attended IIT-Kh, ISB, then went to McKinsey

📖 DAILY BOOK SUMMARIES 📖 🚀 20 Lessons from 👉 🔥 Competitive Advantage 🔥 ✨ By Michael E. Porter ✨ 1. Definition: Competitive advantage is achieved when a company can create more value for its customers than its competitors. 2. Types of Co

Top News of the Day: 1. Windows 0-day was exploited by North Korea to install advanced rootkit 2. Peer-to-peer lending platforms in India are concerned about the provisions introduced by the Reserve Bank of India (RBI), stating that they might not

Soundbox - why is it a great product but not a great business? Soundbox is not just a speaker, it's configured to note debit and credit payments, it has an integrated sim in the speaker that notes the notification and communicates it Soundbox is de