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CRED’s entire business model is based on targeting high-credit-score users, a very specific segment of the population. Analyzing their approach could be a unique study on niche targeting and the risks/rewards of ultra-segmentation
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Hi everyone! I’m working on an academic project that requires analyzing a company through a specific marketing concept from Philip Kotler’s Marketing Management. I’d love to hear your unique suggestions for combinations of a company( any company, pr
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🚀 Demystifying Marketing Part 6: Targeting Your Audience Previously, we covered the fifth key point, focusing on Interactive Content and Visual Appeal. Today, we move on to the sixth key point: Targeting Your Audience. 6. Targeting Your Audience
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SaveSage Club Secures Rs 2.5 Crore Funding SaveSage Club Secures Rs 2.5 Crore Funding to Revolutionise Credit Card Management SaveSage Club, a Gurugram-based startup, has successfully raised Rs 2.5 crore. The angel funding round was co-led by iSEED,
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“Predictive Personalization: How AI Anticipates Customer Needs Before They Act” Predictive Personalization is the next level of tailored marketing—where AI and machine learning don’t just react, they anticipate. By analyzing data like browsing hist
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Data Minimalism in 2025: Privacy-First Marketing & Ethical Analytics In today’s data-heavy world, brands are shifting to data minimalism—a privacy-first strategy that focuses on collecting only the essential data. With rising global regulations like
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