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Post on Medial

PRATHAM
•

Medial • 1m

Let's Brainstorm 🧠 Business Promote Their products via influencer marketing by sponsoring the video ( Eg : Mamaearth and other random gambling apps ) but as users we skip the sponsor segment. Businesses pay a hefty amount to the influencer but don't get a great ROI as it's not watched by people. So my question is to all the Entrepreneurs and marketing guys , How to tackle this? Can we build a startup solving this problem? Is there any chance to do something unique out of it ? I believe that this can be tackled by targeting niche influencers of the respective field. By representing sponsored segments like how Mrbeast represents the segment. by not sponsoring long segments instead businesses can pay creators to say their name and some positives genuinely. What are your thoughts 👀💬

15 replies18 likes

Replies (15)

Rushikesh Kadu

Stealth • 1m

I had a question It's like if I have a startup idea complete business plan marketing plan ready and no money and how can I start it?

0 replies

Aryan Bohra

Stealth • 1m

According to me brands are choosing influencers according to their niche only. and this is not proved that people are not watching any adds and ignoring them..for eg: Stake. many people downloaded the stake after watching ads. but otherwise if u deeply research on it so you should look after it.😊

0 replies

Sobha Decor

Stealth • 1m

Dear all I want start a platform where all small business can find the influencer and collaborate with them . it help influencer also to earn some money , and business owner to promote their business help me to get some suggestions 🙏

0 replies

Anonymous 4

Stealth • 1m

Yaar how do you calculate whether something converted from an ad today by going to the site or from something they have seen a while ago?

1 replies

Anonymous 3

Stealth • 1m

It's jsut that even if you skip, once you know what and who the ad was about, you have that lingering in your mind. Even if not today, you might buy from them someday. Subliminal hai bhai ye sab. The house always wins after all

1 replies1 like

Anonymous 2

Stealth • 1m

You're definitely onto something with this issue

1 replies

Havish Gupta

Stealth • 1m

Firstly what I'm confused about is that if we buy YT Premium, it removes almost all the ads. Thus advertisers can't show yt ads to these guys (video sponsorship will still work). So if I'm not wrong the people who can really buy products from the ads will just buy yt Premium and stop seeing these ads. On the other hand, the one who don't even wanna purchase yt premium will not buy the products from the ads. like yeah, i may be wrong but still it makes sense.

1 replies1 like

Anonymous 1

Stealth • 1m

Who says it’s random? Do you know how huge mamaearth’s ROI was on this campaign. Its insane. To the point where they have cut it off now absolutely. And still don’t have to care about sales. They had the highest recall value around and since lockdown.

1 replies1 like

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