ONE INTERESTING OBSERVATION SERIES DAY #7 Retail lending in India is heavily concentrated in Metro and Tier-1 cities due to limited reach in other areas. This opens up a significant market opportunity for digital lenders. With 65% of the population living in semi-urban and rural areas but accounting for only 40% of outstanding loans, there's a clear credit supply gap waiting to be filled. Also, 63% of India's adults remain UNSERVED and 19% UNDERSERVED in this category, representing a vast segment of the population without adequate financial access. Expanding financial services to these regions is essential for balanced economic growth. Increasing access to credit can boost consumer spending, which in turn stimulates business growth and job creation, significantly impacting the country's GDP.
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