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Aditi

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โ€œEarned, Not Given: How the Paradox of Effort Strengthens Customer Loyaltyโ€ The Paradox of Effort suggests that people value outcomes more when theyโ€™ve worked harder to achieve themโ€”even if the effort was optional. In business, this is used to deepen customer engagement. For example, fitness apps that track progress, language apps that reward daily effort, or online learning platforms with streaks and badges all leverage this. When users invest effort, they become more emotionally attached to the product. Gamification, interactive tools, and progress tracking turn effort into pride. Brands that let customers โ€œearnโ€ resultsโ€”rather than just receive themโ€”create stronger satisfaction, loyalty, and word-of-mouth advocacy.

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