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Siddharth K Nair
Thatmoonemojiguy 🌝 • 5m
Streaks: The Powerful Habit You Can’t Quit & How Medial’s Glitch Proved It 💯 Have you ever wondered why so many apps use streaks to keep you coming back day after day? Yesterday, Medial faced a technical glitch that reset everyone’s streaks back to 1 and the wave of frustration and sadness showed just how much these streaks truly matter. Here’s why streaks work so well: 1. Psychological Commitment: Building a streak creates a small daily goal that quickly becomes a habit. The longer your streak, the more motivated you are to keep it going nobody wants to lose progress they’ve worked hard for. 2. Instant Motivation: Your streak number acts like a visible badge of dedication. It’s a simple, powerful reminder that encourages you to open the app every single day, even if only for a moment. 3. Fear of Loss: Losing a streak triggers a strong emotional response. It feels worse to lose your streak than to gain a new one, which keeps users coming back to avoid that loss. Medial’s streak reset glitch was a perfect example of this in action. Users didn’t just feel mildly annoyed many were genuinely upset and eager to see their streaks restored. That’s how deeply streaks connect with our motivation and daily habits. So, next time you open an app just to keep your streak alive, remember: it’s not just habit it’s a smart design that taps into your drive for progress, consistency, and avoiding loss. genius right ! 🌝👑
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