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Fabindia was founded in 1960, by the initiative of John Bissell, initially Fabindia started by exporting home furnishings, championing rural artisans. Fast-forwarding to today, Fabindia boasts over 341 stores (as of July 2020) across India and abroad

The last week of April was active for Indian startups, with funding across lifestyle, fintech, AI, healthtech, and space tech. There was a healthy mix of seed and Series A rounds, reflecting cautious optimism. Seed-stage bets like Uni Seoul, Mugafi,

How 👕 The Souled Store Made Fandom Wear a Lifestyle Brand: The Souled Store Founded: 2013 Founders: Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal HQ: Mumbai, India --- The Problem ❌ Fans of movies, TV, comics had no cool merch in India

In recent years, influencers have turned from creating content to building businesses, using their massive social media followings. Take Gaurav Taneja's brand Beastlife, His success shows how influencers can quickly monetize their fanbase. However,

Melt Massage Candle – The Future of Self-Care A Product That Sells Itself Imagine a candle that doesn’t just set the mood but melts into a warm, nourishing massage oil. Why This Candle Will Dominate the Market? 🔥 Dual Functionality: Aesthetic hom

10 Indian Brands That Crush Advertising—Steal Their Playbook India’s marketing scene is brutal—but these brands get it. They don’t just sell products, they sell ideas, emotions, and status. If you’re serious about marketing, study these names obsess

Why Taking Calculated Risks is Essential for Startup Success Risk is the shadow every startup founder faces. It’s daunting, yet it fuels the thrill—and the potential rewards—of entrepreneurship. The trick isn’t avoiding risk; it’s mastering calculat

5 Proven Strategies to Grow Your Social Media Following Organically? In today’s digital world, growing a social media presence isn’t just about vanity metrics—it’s about building a loyal community, showcasing your brand, and turning followers into c

"Welcome to India, where the only thing more complicated than figuring out who’s paying for the next round is understanding liquor regulations." Let's have a look at the key insights of Indian Liquor Industry. Opportunities: 1. Craft Spirits & Pr

The Disruptive Underdog Angle [ 🧔 Beardo ] “While global brands fought over razors, Beardo sold rebellion in a bottle.” •This is part 4 of our series - Disruptive Barnds Changing The Game In India In 2015, Ashutosh Valani and Priyank Shah saw a r