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Brands that wait for the next cricket will lose the next generation. The new battleground is on padel courts and pickleball turfs. Indian consumer giants are rushing in. McDonald’s India West and South partnered with the Indian Padel Academy to buil

Why is Brand Awareness Key to Success? Brand awareness is the foundation of marketing—no wonder 32% of influencer campaigns focus on it. But what does it mean? It’s about making your brand memorable and trustworthy. When people recognize and trust

Fabindia was founded in 1960, by the initiative of John Bissell, initially Fabindia started by exporting home furnishings, championing rural artisans. Fast-forwarding to today, Fabindia boasts over 341 stores (as of July 2020) across India and abroad

Salad as a business in India is no longer a niche idea—it’s becoming a lifestyle choice. With rising health awareness, urban professionals, and younger consumers shifting toward clean eating, the demand for fresh, convenient, and nutritious meals is

How 👕 The Souled Store Made Fandom Wear a Lifestyle Brand: The Souled Store Founded: 2013 Founders: Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal HQ: Mumbai, India --- The Problem ❌ Fans of movies, TV, comics had no cool merch in India

The last week of April was active for Indian startups, with funding across lifestyle, fintech, AI, healthtech, and space tech. There was a healthy mix of seed and Series A rounds, reflecting cautious optimism. Seed-stage bets like Uni Seoul, Mugafi,

hey hello, This isn't a unique concept, but my friends and I are launching a nootropic beverage with zero sugar and zero crash, using ingredients like ashwagandha and bacopa. The formula aims to enhance cognitive function. While there are many drin

In recent years, influencers have turned from creating content to building businesses, using their massive social media followings. Take Gaurav Taneja's brand Beastlife, His success shows how influencers can quickly monetize their fanbase. However,

Melt Massage Candle – The Future of Self-Care A Product That Sells Itself Imagine a candle that doesn’t just set the mood but melts into a warm, nourishing massage oil. Why This Candle Will Dominate the Market? 🔥 Dual Functionality: Aesthetic hom

10 Indian Brands That Crush Advertising—Steal Their Playbook India’s marketing scene is brutal—but these brands get it. They don’t just sell products, they sell ideas, emotions, and status. If you’re serious about marketing, study these names obsess