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Sai Narayana Reddy

Co • 3m

hey hello, This isn't a unique concept, but my friends and I are launching a nootropic beverage with zero sugar and zero crash, using ingredients like ashwagandha and bacopa. The formula aims to enhance cognitive function. While there are many drinks available, I want to target a niche market specifically for gamers, students, and gym enthusiasts. I also plan to partner with gym retailers, providing fridges for our drinks similar to Red Bull. My question is whether people at gyms and universities will buy it. Initially, most brands focus on online sales, but I want to prioritize retail partnerships from the start. Will people purchase at gyms, and what would be a good price point (considering a 40% GST on beverages)? What do you think would be the ideal price for the product, and what are the general thoughts from the audience?

3 Replies

Replies (3)

Chakradhar

Analyst • 3m

Hello Sai, Use Price Penetration strategy as well as u need to target not only gym and college students. U can focuses on advertising initially...where most people stay in online and offline...like Insta, YouTube and Television. You can easily grab customer attention on these fields. However Initially it will take some portion of time to attract and find your customers. Be Patient!

1 Reply

Kishan Sharma

Sharma • 3m

[This post has been deleted by the creator]

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