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Biswajeet Sen

Founder & CEO | Fits... • 21h

Is the Gym Industry Struggling? The fitness industry is growing in awareness but shrinking in profitability. Many gyms are finding it hard to survive due to sky-high rentals, low ROI, and intense competition. Rising real estate costs are eating into margins. Setting up a quality facility demands huge investments, but returns are slow and inconsistent. On top of that, big chains and digital platforms are offering low-cost alternatives, making it hard for independent gyms to compete. Retention is another challenge—people join but don’t stay. Without community, personalization, or innovation, the traditional gym model is starting to crack. The industry isn’t dying—it’s evolving. Gyms that adapt, innovate, and deliver real value will survive. Those stuck in the old model? They may not.

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