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Fabindia was founded in 1960, by the initiative of John Bissell, initially Fabindia started by exporting home furnishings, championing rural artisans. Fast-forwarding to today, Fabindia boasts over 341 stores (as of July 2020) across India and abroad, offering apparel, home decor, organic food, and more. They source from over 40,000 artisans, ensuring rural employment and preserving traditional crafts. Fabindia also blends timeless Indian designs with contemporary trends. This fusion keeps their products relevant across generations. From clothing and homeware to organic food and personal care, Fabindia offers a holistic lifestyle experience, attracting a wider customer base. Fabindia has cultivated a loyal customer base by consistently delivering high-quality, ethically sourced products. Fabindia's strong physical store network alongside a robust online presence is what make them easily approachable. A fun activity - count how many time i have used the word "Fabindia" in this post.