Back
CA Jasmeet Singh
In God We Trust, The... • 3m
How 👕 The Souled Store Made Fandom Wear a Lifestyle Brand: The Souled Store Founded: 2013 Founders: Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal HQ: Mumbai, India --- The Problem ❌ Fans of movies, TV, comics had no cool merch in India Tees were either pirated or low quality No homegrown brand spoke to the young fandom --- The Solution ✅ Souled Store launched India’s first fan-merch fashion label: Official collabs with Marvel, DC, Disney, IPL teams, etc. Trendy, high-quality, licensed apparel Focused on Gen Z & millennial pop culture fans --- Secret Sauce T-shirts, joggers, boxers = comfy + quirky Dropped limited editions + character capsules Built a community of "Souledsters" who proudly wore the fandom --- Big Win 🏆 5M+ customers 150 Cr+ revenue (FY23) Launched retail stores across cities One of the few profitable fashion D2C brands in India --- Marketing Gold ✨ Super-active Instagram full of memes, drops & contests Gamified loyalty program — Souled Army Regular influencer collabs + fan-made designs! --- Takeaway for Founders If your audience loves something, help them wear it proudly — and they’ll wear your brand too.
More like this
Recommendations from Medial
Mahendra Lochhab
Content creator • 5m
The Souled Store Story: The souled store was started in 2013 by Vedang Patel, Aditya Sharma, Rohin Samtaney and Harsh lal. Vision: It was started to bring official merchandise of famous movie franchises like Marvel, DC and sports like WWE etc. to fa
See More
Mahendra Lochhab
Content creator • 5m
Indian brand that giving tough competition to ZARA and H&M. Siddharth Dungarwal opened his first men's wear store at the age of 18. Later he started B2B men's wear brand 4M Clothing. In 2019, Siddharth launched a direct to customer men's wear brand
See More
Fancall
Connect - Engage - T... • 6m
🚀 Changing the Way Fans Connect with Influencers & Creators – Introducing Fancall! In a world where digital interactions are often one-sided, Fancall is bridging the gap between influencers, creators, and their audiences. Instead of just liking pos
See MoreFancall
Connect - Engage - T... • 6m
🚀 Changing the Way Fans Connect with Influencers & Creators – Introducing Fancall! In a world where digital interactions are often one-sided, Fancall is bridging the gap between influencers, creators, and their audiences. Instead of just liking pos
See More
The Dori Store
Hey I am on Medial • 21d
Quit UPSC, Built a Brand: The Dori Store’s Journey Begins The Dori Store is a new-age Indian ethnic wear brand offering premium sarees, lehengas, suits, and kurtis — delivered directly from artisans to customers, ensuring quality and affordability w
See More
Basavaraja V
Software Engineer • 6m
Fan Voting System for Cricket Matches As a cricket fan, I’ve always wanted to be part of the game, not just a spectator. That’s where this idea comes in: a fan voting system for Player of the Match and other awards. Here’s how it works: Vote During
See More
Download the medial app to read full posts, comements and news.