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CA Jasmeet Singh

In God We Trust, The... • 22d

How 👕 The Souled Store Made Fandom Wear a Lifestyle Brand: The Souled Store Founded: 2013 Founders: Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal HQ: Mumbai, India --- The Problem ❌ Fans of movies, TV, comics had no cool merch in India Tees were either pirated or low quality No homegrown brand spoke to the young fandom --- The Solution ✅ Souled Store launched India’s first fan-merch fashion label: Official collabs with Marvel, DC, Disney, IPL teams, etc. Trendy, high-quality, licensed apparel Focused on Gen Z & millennial pop culture fans --- Secret Sauce T-shirts, joggers, boxers = comfy + quirky Dropped limited editions + character capsules Built a community of "Souledsters" who proudly wore the fandom --- Big Win 🏆 5M+ customers 150 Cr+ revenue (FY23) Launched retail stores across cities One of the few profitable fashion D2C brands in India --- Marketing Gold ✨ Super-active Instagram full of memes, drops & contests Gamified loyalty program — Souled Army Regular influencer collabs + fan-made designs! --- Takeaway for Founders If your audience loves something, help them wear it proudly — and they’ll wear your brand too.

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Mahendra Lochhab

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The Souled Store Story: The souled store was started in 2013 by Vedang Patel, Aditya Sharma, Rohin Samtaney and Harsh lal. Vision: It was started to bring official merchandise of famous movie franchises like Marvel, DC and sports like WWE etc. to fa

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The Souled Store has aanounced the acquisition of Redwolf.

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What you guys think about The Souled Store clothes quality?

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🚀 The Souled Store Turns Profitable in FY24! 🧢👕 Pop culture meets fashion as The Souled Store hits ₹360 crore revenue (+54.5% YoY) and ₹18 crore profit from a ₹16.5 crore loss! 💸🔥 📢 Key Stats: ₹360 crore revenue | ₹18 crore profit ₹68 crore

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Indian brand that giving tough competition to ZARA and H&M. Siddharth Dungarwal opened his first men's wear store at the age of 18. Later he started B2B men's wear brand 4M Clothing. In 2019, Siddharth launched a direct to customer men's wear brand

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