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CA Jasmeet Singh
In God We Trust, The... • 5m
How 👕 The Souled Store Made Fandom Wear a Lifestyle Brand: The Souled Store Founded: 2013 Founders: Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal HQ: Mumbai, India --- The Problem ❌ Fans of movies, TV, comics had no cool merch in India Tees were either pirated or low quality No homegrown brand spoke to the young fandom --- The Solution ✅ Souled Store launched India’s first fan-merch fashion label: Official collabs with Marvel, DC, Disney, IPL teams, etc. Trendy, high-quality, licensed apparel Focused on Gen Z & millennial pop culture fans --- Secret Sauce T-shirts, joggers, boxers = comfy + quirky Dropped limited editions + character capsules Built a community of "Souledsters" who proudly wore the fandom --- Big Win 🏆 5M+ customers 150 Cr+ revenue (FY23) Launched retail stores across cities One of the few profitable fashion D2C brands in India --- Marketing Gold ✨ Super-active Instagram full of memes, drops & contests Gamified loyalty program — Souled Army Regular influencer collabs + fan-made designs! --- Takeaway for Founders If your audience loves something, help them wear it proudly — and they’ll wear your brand too.
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