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CA Jasmeet Singh
In God We Trust, The...ย โขย 2m
How ๐ The Souled Store Made Fandom Wear a Lifestyle Brand: The Souled Store Founded: 2013 Founders: Vedang Patel, Aditya Sharma, Rohin Samtaney, Harsh Lal HQ: Mumbai, India --- The Problem โ Fans of movies, TV, comics had no cool merch in India Tees were either pirated or low quality No homegrown brand spoke to the young fandom --- The Solution โ Souled Store launched Indiaโs first fan-merch fashion label: Official collabs with Marvel, DC, Disney, IPL teams, etc. Trendy, high-quality, licensed apparel Focused on Gen Z & millennial pop culture fans --- Secret Sauce T-shirts, joggers, boxers = comfy + quirky Dropped limited editions + character capsules Built a community of "Souledsters" who proudly wore the fandom --- Big Win ๐ 5M+ customers 150 Cr+ revenue (FY23) Launched retail stores across cities One of the few profitable fashion D2C brands in India --- Marketing Gold โจ Super-active Instagram full of memes, drops & contests Gamified loyalty program โ Souled Army Regular influencer collabs + fan-made designs! --- Takeaway for Founders If your audience loves something, help them wear it proudly โ and theyโll wear your brand too.
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