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Have you ever use or noticed the CONTRAST EFFECT in the market. It's a psychological phenomenon used in marketing and sales strategies to influence consumer behavior, occurs when the perception of product is influenced by the comparison to something

𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 𝗹𝗮𝗯𝗲𝗹 𝗿𝗲𝗱? Because every brand color conveys some meaning which connects the customers emotionally 🖤 ↳ Emotional Influence: Colors evoke emotions; e.g., Coca-Cola’s red conveys energy, while Faceb

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

Which new age fintech platform you guys are using these days? I have been a loyal paytm customer since my school (Roughly from 2017-18) and now i feel paytm has overdone everything and there's so many things i dont need! So bidding a goodbye to pay

I am planning to start a Kozhikodan Halwa brand with beautiful box packaging and sell it online , I didn't sell anything online before so I am a bit nervous. Please help me out with your valuable suggestions like - where to sell at the beginning , w

Impact Of Media And Advertisement In The Consumer Buying Media & Ads = The Invisible Sales Force. Impact on Consumer Buying: 1. Awareness : -Media puts your product on the map. Example: Nike’s “Just Do It” = universal recognition. 2. Perception B

A single rupee and its surprisingly large ripple effect in sensitive markets Zomato's decision to increase the platform fee by just ₹1 from ₹5 to ₹6 per order-has sparked considerable debate, underscoring the price sensitivity of the Indian market.

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

In India talking to the opposite sex is treated as a shame, yet dating apps like tinder and bumble make more money from India than most western countries In India there's a huge social stigma around interaction between the opposite sex, the soci

Fear Marketing: The Tactic That Sells by Triggering Anxiety Fear marketing is a psychological marketing strategy that leverages fear, uncertainty, or anxiety to drive consumer action. It works because humans are wired to avoid pain more than they se