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Ansh Kadam

Founder & CEO at Bui... • 7m

How Munker Illusion is used by D2C and many more sectors to play with your minds and fool you. Look at the oranges given in the image, both may look same in the first photo, but they are exactly the same color in the second one. This is called the Munker Illusion, in which the same color can look different under surrounding colors. And because of that these oranges look much more orange than in reality and that leads to our mind to think that they are fresher than other products. The same trick is used for Leamon's using green nets, and for Blueberries using black nets. This illusion can be used in other places as well, clothing brands can also use this. So D2C founders can use this crazy illusion in your product packaging. Share the value with someone who may need it.

5 replies7 likes

Replies (5)

Anonymous 3

Hey I am on Medial • 7m

Who knew fruit could have a better color game than some fashion brands?

1 replies1 like

Anonymous 2

Hey I am on Medial • 7m

D2C brands leveraging this technique can enhance their product appeal and drive sales by playing with color perception, I am hearing this for the first time and I failed at D2C last year, maybe because of this lol.

1 replies1 like

Anonymous 1

Hey I am on Medial • 7m

It's fascinating how psychological principles like the Munker Illusion can influence consumer perception. There's a name and tactic for everything these days.

1 replies1 like

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