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10 Harsh Truths About Building an AI Startup in India 1. AI ≠ Product Building a model isn’t enough—solve a real problem. 2. Compute is Expensive GPUs are costly or unavailable. Cloud bills can burn lakhs. 3. Data is a Bottleneck Clean, domain-s

Minimalist became a pretty big deal in India's online beauty world by keeping things simple.They focused on clear ingredients, honest claims, and no fancy packaging. Basically, they told people exactly what was in their products and what those ingred

Hello everyone. I've spent the last 18 months working on Generative AI, and I've learned a thing or two about building effective chatbots. My own chatbot has been used by thousands of people, and I've also created AI agents for businesses. But here's

HEY GUYS! OUT THE BOX MARKETING (Mcdonald's) EP-2 Wait for MOYE MOYE Movement in the end. Los Angeles hosted the 1984 Olympics. So, McDonald's thought of establishing a contest on this event. They launched a marketing plan in which customers wou

You know the thrill of a new product launch? The anticipation, the excitement, the FOMO? But here's the thing: the real magic happens AFTER the launch. Take Apple's AirPods, for instance. Remember the frenzy around their release? But what happened n

"Swiggy Serves Up Double the Losses with a Side of Soaring Sales!" Swiggy’s Q4 was like ordering a gourmet meal and getting hit with a giant bill — their losses almost doubled to ₹1,081 crore, even though revenue from operations spiced up 44.8%! It’

𝗛𝗼𝘄 𝘁𝗼 𝗦𝗽𝗼𝘁 𝗙𝗮𝗸𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 – 𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻’𝘀 𝗦𝗶𝗺𝗽𝗹𝗲 𝗧𝗲𝘀𝘁 Not every founder is real. Some chase 𝐬𝐭𝐚𝐭𝐮𝐬, 𝐧𝐨𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. Marc Andreessen has seen this for decades. When tech is booming, ma

From Farmers’ Markets to a $1.95B Exit: The Poppi Story In 2015, Allison & Stephen Ellsworth weren’t chasing billions—they were solving a gut health problem. Their homemade prebiotic soda started at local farmers’ markets, and in 2018, a Shark Tank

Dropping some truth bombs for middle-class founders: Most Ivy League kids aren’t building startups—they’re building resumes. Not all, but a lot. Why? Because even when their startups fail, they’ve already won—they use them as stepping stones to lan

Why Bangalore Has More Engineers, But No IKEA 🇸🇪🛒 Ever wondered why a country like Sweden (with fewer people than Bangalore's engineers!) gives us global icons like IKEA, Spotify, and Volvo, but India, the land of hustle, hasn’t cracked that one