How to Make People Want Your Product by Refusing to Sell It ?
In 2007 (My Birth Year), a new luxury brand took a bold approach that seemed counterintuitive—they refused to sell their product to just anyone. Enter Supreme, the streetwear brand that
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Anonymous 4
Hey I am on Medial • 7m
OnePlus nailed this. First, they build up insane hype, then they make you wait or jump through hoops. The end result? People act like they’ve won the lottery when they finally get it.
Hello everyone. I've spent the last 18 months working on Generative AI, and I've learned a thing or two about building effective chatbots. My own chatbot has been used by thousands of people, and I've also created AI agents for businesses.
But here's
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KHALID KHAN
Be stupid. • 10d
You know the thrill of a new product launch? The anticipation, the excitement, the FOMO? But here's the thing: the real magic happens AFTER the launch.
Take Apple's AirPods, for instance. Remember the frenzy around their release? But what happened n
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LIKHITH
ON NE SAIT JAMAIS • 1y
HEY GUYS!
OUT THE BOX MARKETING (Mcdonald's)
EP-2
Wait for MOYE MOYE Movement in the end.
Los Angeles hosted the 1984 Olympics.
So, McDonald's thought of establishing a contest on this event.
They launched a marketing plan in which customers wou
𝗛𝗼𝘄 𝘁𝗼 𝗦𝗽𝗼𝘁 𝗙𝗮𝗸𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 – 𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻’𝘀 𝗦𝗶𝗺𝗽𝗹𝗲 𝗧𝗲𝘀𝘁
Not every founder is real. Some chase 𝐬𝐭𝐚𝐭𝐮𝐬, 𝐧𝐨𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬.
Marc Andreessen has seen this for decades.
When tech is booming, ma
From Farmers’ Markets to a $1.95B Exit: The Poppi Story
In 2015, Allison & Stephen Ellsworth weren’t chasing billions—they were solving a gut health problem. Their homemade prebiotic soda started at local farmers’ markets, and in 2018, a Shark Tank
VISA isn't a credit card company.
They're the world's most profitable middleman:
No credit risk
No bank ownership
Just a 2.5% toll on $15.5T in yearly spending
Here's their perfect business :
1. Let these numbers melt your brain:
14T+ processed
How Dropbox Engineered Its Explosive Growth
Dropbox didn’t just grow—it skyrocketed. From a small startup to a billion-dollar company, they used smart, scalable, and cost-effective growth strategies. No crazy ad budgets, just high-leverage tactics t
In 2012, Google faced a dilemma.
They were falling behind in cloud computing while Amazon Web Services (AWS) was quickly becoming the go-to platform for developers.
Google could’ve stuck with their core business—search and advertising—but they saw
Apple’s All-Time Viral Marketing Campaigns—Lessons in Branding Domination
Apple doesn’t do marketing. Apple creates movements. Every ad, every product launch, every campaign—designed to make you feel, think, and want. If you’re serious about marketi
𝗜𝗻𝗱𝗶𝗮’𝘀 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗗𝗼𝗻’𝘁 𝗦𝗲𝗹𝗹 𝗟𝘂𝘅𝘂𝗿𝘆.
𝐓𝐡𝐞𝐲 𝐒𝐞𝐥𝐥 𝐀𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐭 𝐒𝐜𝐚𝐥𝐞.
𝗧𝗵𝗲 𝗧𝗿𝘂𝘁𝗵 𝗠𝗼𝘀𝘁 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗠𝗶𝘀𝘀:
Everyone dreams of building a premium brand.
But in