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Minimalist became a pretty big deal in India's online beauty world by keeping things simple.They focused on clear ingredients, honest claims, and no fancy packaging. Basically, they told people exactly what was in their products and what those ingred

Hello everyone. I've spent the last 18 months working on Generative AI, and I've learned a thing or two about building effective chatbots. My own chatbot has been used by thousands of people, and I've also created AI agents for businesses. But here's

"Swiggy Serves Up Double the Losses with a Side of Soaring Sales!" Swiggy’s Q4 was like ordering a gourmet meal and getting hit with a giant bill — their losses almost doubled to ₹1,081 crore, even though revenue from operations spiced up 44.8%! It’

Zepto pulled off a genius marketing stunt that had the internet buzzing. They posted a teaser showing a covered car with the Zepto logo, making everyone think they were about to sell cars in under 10 minutes. But that wasn’t the case. Here’s what ac

𝗛𝗼𝘄 𝘁𝗼 𝗦𝗽𝗼𝘁 𝗙𝗮𝗸𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 – 𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻’𝘀 𝗦𝗶𝗺𝗽𝗹𝗲 𝗧𝗲𝘀𝘁 Not every founder is real. Some chase 𝐬𝐭𝐚𝐭𝐮𝐬, 𝐧𝐨𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬. Marc Andreessen has seen this for decades. When tech is booming, ma

The Hype Cycle: Why Most People Quit Too Soon🌝 Every new idea follows the Hype Cycle, a journey from excitement to struggle and, eventually, success. It begins with the Innovation Trigger, where enthusiasm is high. This leads to the Peak of Inflate

𝗠𝗮𝗿𝗰 𝗔𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻 𝗼𝗻 𝘄𝗵𝘆 𝘄𝗲 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗯𝗲 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 Starting a business sounds exciting—freedom, success, impact. But here’s what no one tells you: It’s mostly pain.

In 2012, Google faced a dilemma. They were falling behind in cloud computing while Amazon Web Services (AWS) was quickly becoming the go-to platform for developers. Google could’ve stuck with their core business—search and advertising—but they saw

Apple’s All-Time Viral Marketing Campaigns—Lessons in Branding Domination Apple doesn’t do marketing. Apple creates movements. Every ad, every product launch, every campaign—designed to make you feel, think, and want. If you’re serious about marketi

“The weight of overthinking” Exactly a year ago, I had an idea that kept me awake at night. It felt like a spark, something with potential. But instead of acting on it, I spent countless hours thinking. What if it doesn’t work? What if I fail? What