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How to Make People Want Your Product by Refusing to Sell It ? In 2007 (My Birth Year), a new luxury brand took a bold approach that seemed counterintuitive—they refused to sell their product to just anyone. Enter Supreme, the streetwear brand that

OnePlus nailed this. First, they build up insane hype, then they make you wait or jump through hoops. The end result? People act like they’ve won the lottery when they finally get it.