Back

Inactive

AprameyaAI • 6m

How to Make People Want Your Product by Refusing to Sell It ? In 2007 (My Birth Year), a new luxury brand took a bold approach that seemed counterintuitive—they refused to sell their product to just anyone. Enter Supreme, the streetwear brand that built its empire by limiting supply and making their clothes hard to get. Instead of flooding the market, Supreme released limited quantities of their products, causing huge lines outside their stores and frenzied online sell-outs within minutes. They didn’t just sell clothes; they sold exclusivity. And people ate it up. By refusing to sell to everyone, they made their brand a status symbol, something people would line up for, camp out for, and pay ridiculous resale prices for. It’s classic supply and demand psychology: the harder something is to get, the more people want it. So, how do you create that kind of demand for your product? 1. Limit supply – Restricting how much you sell makes your product feel rare and exclusive. People naturally want what they can’t have. (CRED) 2. Build hype – Tease your product, but don’t make it easily available right away. Create a sense of anticipation with countdowns, sneak peeks, or limited drops. 3. Focus on quality, not quantity – When you limit sales, your product has to feel premium. People need to believe they’re getting something special. 4. Make people earn it – Whether it’s through waitlists, pre-orders, or exclusive memberships, make buying your product feel like a privilege. 5. Stay true to the brand – Supreme didn’t just sell clothes; they sold a lifestyle. Make sure the exclusivity matches your brand’s image and values. Refusing to sell your product might seem like the opposite of good business sense, but if you do it right, you’re not just selling a product—you’re selling the thrill of the chase. HAPPY MEDIALING

8 replies3 likes
Replies (8)

More like this

Recommendations from Medial

Ashodux

• Business developme... • 13d

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

See More
0 replies4 likes
1
Image Description
Image Description

Nikhil Sharma

Let's turn Ideas int... • 3m

want to make an online store for thrifting where different sellers/users can sell their clothes.

11 replies8 likes
Image Description

Ayush Maurya

AI Pioneer • 2m

If all the startups want to become a unicorn, they will fail, those who wang to make a service or product that people use, they will survive !! What's your thought on this ?

1 replies10 likes
Image Description
Image Description

Mukund Sharma

Hey I am on Medial • 3m

Hey I have an idea for long uses of clothes. We all buy clothes for occasions and parties but after some time they are no longer use so I thought to rent or sell these clothes to those who needed clothes for some time on their occasion or parties. So

See More
4 replies5 likes
Image Description
Image Description

Mohammad Asaad Sayed

My mind to me a king... • 2m

Apple’s All-Time Viral Marketing Campaigns—Lessons in Branding Domination Apple doesn’t do marketing. Apple creates movements. Every ad, every product launch, every campaign—designed to make you feel, think, and want. If you’re serious about marketi

See More
4 replies11 likes
1
Image Description
Image Description

Rayan Das

Designing Brands & B... • 11m

WHAT IS A BRAND? A brand is something people feel about a product or a company. It is not the logo of your brand, it is not the color, it is not the identity, it is not the product. It’s the emotion that your business puts in your customer’s mind. So

See More
3 replies14 likes
2
Image Description
Image Description

Vikas Acharya

Building WelBe| Entr... • 1m

Smart brands know a secret: People don't buy on price, they buy on perceived value. Here's the winning formula: 1. Tap Into Dreams: Understand your audience's aspirational self. What do they want to look like, feel like, be like? Align every product

See More
7 replies6 likes
Image Description
Image Description

Tarun Suthar

 • 

The Institute of Chartered Accountants of India • 11m

Right way for launching a startup 🚀✨️ • Find a popular product (or idea) that is not yet perfect. market is saturated but innovation play an important role here. • Study it in detail. • Make a prototype. • Show the prototype to 100 people. • Ge

See More
3 replies7 likes
6
Anonymous
Image Description

hey everyone I was curious to know do you guys know who this model/person is basically they are some wholesale manufacturers/ supplier of bulk clothes , I've come across the same type of posts / in various ig pages and whatsapp channels of people who

See More
1 replies5 likes
Anonymous

Keep customers connected with informative product follow-up emails. To make their customers feel appreciated, Lekker Home creates product follow-up emails that tell shoppers everything they need to know about what they bought, from care instructions

See More
0 replies5 likes

Download the medial app to read full posts, comements and news.