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How to Make People Want Your Product by Refusing to Sell It ? In 2007 (My Birth Year), a new luxury brand took a bold approach that seemed counterintuitive—they refused to sell their product to just anyone. Enter Supreme, the streetwear brand that

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Anonymous

Anonymous 3

Stealth • 3m

The key is to create value beyond the product. Supreme’s clothes aren’t just clothes—they’re status symbols. That’s what brands need to focus on: creating a lifestyle or identity that people want to be part of.

1 replies1 like
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