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"Who are buying those expensive clothes" The people buying expensive clothes today aren’t just the ultra rich or celebrities ,they include a growing class of aspirational buyers, influencers, and even middle-class youth who see luxury fashion as a

The economics of Netflix aren’t what they used to be—they’re way better📈

The best engineers aren’t specialists. They’re generalists willing to dive anywhere in the stack.

Everyone says “stand out to get noticed.” But in today’s noisy market, the brands that win aren’t the loudest… They’re the ones people trust the most. And trust is built by doing boring things consistently.

Did you know that logos play a crucial role in branding? From colors to icons, every element symbolizes a brand’s identity! But guess what? Instead of creating unique symbols for their brands, many people are just copying others. If you're new to t

Your consumer isn’t just buying a product. They’re keeping up with the Joneses. 👀📱 The Jones Effect is real—and it's powerful. We don’t just buy things we need. We buy what we see others showing off. We mirror status. We chase relatability. We si

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

The First Indian Brands that Built Nations Branding is not just about products. It’s about identity. In pre-independence India, a few brands became symbols of pride: Tata: Industrial strength with integrity. Amul: The white revolution in a logo.

“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra