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The economics of Netflix aren’t what they used to be—they’re way better📈

Everyone says “stand out to get noticed.” But in today’s noisy market, the brands that win aren’t the loudest… They’re the ones people trust the most. And trust is built by doing boring things consistently.

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

Did you know that logos play a crucial role in branding? From colors to icons, every element symbolizes a brand’s identity! But guess what? Instead of creating unique symbols for their brands, many people are just copying others. If you're new to t

Customers today are more demanding than ever. They expect to be treated amazingly before they even buy. And that’s fair. Why should they trust you if you don’t care about them first? Sales aren’t about pitching. They’re about connection. Start there.

Your consumer isn’t just buying a product. They’re keeping up with the Joneses. 👀📱 The Jones Effect is real—and it's powerful. We don’t just buy things we need. We buy what we see others showing off. We mirror status. We chase relatability. We si

“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra

I’ve come to realize that building a startup is about all the learnings from it. The constant uncertainty, the lessons learned, and all the challenges faced aren’t easy, but they’re worth every bit of hustle. But that’s also what makes it exciting. T

“From Customers to Believers: Tribe-Building Strategies That Create Brand Movements” Tribe-building is about creating a community around your brand, not just selling to customers. People crave belonging—and smart brands tap into this by building ide