Hey I am on Medial • 10m
The key is to create value beyond the product. Supreme’s clothes aren’t just clothes—they’re status symbols. That’s what brands need to focus on: creating a lifestyle or identity that people want to be part of.
Business enthusiasti... • 1m
“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran
See MoreSophisticated in you... • 4m
Did you know that logos play a crucial role in branding? From colors to icons, every element symbolizes a brand’s identity! But guess what? Instead of creating unique symbols for their brands, many people are just copying others. If you're new to t
See MorePassionate about Pos... • 1m
Your consumer isn’t just buying a product. They’re keeping up with the Joneses. 👀📱 The Jones Effect is real—and it's powerful. We don’t just buy things we need. We buy what we see others showing off. We mirror status. We chase relatability. We si
See MoreWill become a inspir... • 15d
“Sell the Dream, Not the Thing: The Psychology of Aspirational Branding” Aspirational branding is about selling a lifestyle, not just a product. It speaks to who the customer wants to become—more stylish, successful, confident, or free. Luxury bra
See MoreDine. Delight. Repea... • 7m
I’ve come to realize that building a startup is about all the learnings from it. The constant uncertainty, the lessons learned, and all the challenges faced aren’t easy, but they’re worth every bit of hustle. But that’s also what makes it exciting. T
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