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How to Make People Want Your Product by Refusing to Sell It ? In 2007 (My Birth Year), a new luxury brand took a bold approach that seemed counterintuitive—they refused to sell their product to just anyone. Enter Supreme, the streetwear brand that

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Stealth • 3m

Weirdly, humans love feeling like they’ve 'earned' something. It’s psychological. Waitlists, pre-orders, limited drops—these are just tactics to make people feel like they’ve unlocked an achievement.

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Stealth • 3m

How to Make People Want Your Product by Refusing to Sell It ? In 2007 (My Birth Year), a new luxury brand took a bold approach that seemed counterintuitive—they refused to sell their product to just anyone. Enter Supreme, the streetwear brand that

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