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How to Make People Want Your Product by Refusing to Sell It ? In 2007 (My Birth Year), a new luxury brand took a bold approach that seemed counterintuitive—they refused to sell their product to just anyone. Enter Supreme, the streetwear brand that

Weirdly, humans love feeling like they’ve 'earned' something. It’s psychological. Waitlists, pre-orders, limited drops—these are just tactics to make people feel like they’ve unlocked an achievement.