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Chirag

Founder • 11d

From Farmers’ Markets to a $1.95B Exit: The Poppi Story In 2015, Allison & Stephen Ellsworth weren’t chasing billions—they were solving a gut health problem. Their homemade prebiotic soda started at local farmers’ markets, and in 2018, a Shark Tank deal with Rohan Oza changed everything. By 2020, they rebranded as Poppi and went all in on TikTok-driven growth. The result? A viral brand that made soda cool again. And now, PepsiCo is acquiring Poppi for $1.95B. Lesson for founders? ✅ Solve a real problem. Poppi wasn’t just hype—it worked. ✅ Rebrand when needed. Their 2020 pivot was a game-changer. ✅ Own your distribution. They built demand where their audience was. Big exits don’t start with big ideas—they start with relentless execution. What’s your biggest takeaway from Poppi’s journey?

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