From Farmers’ Markets to a $1.95B Exit: The Poppi Story In 2015, Allison & Stephen Ellsworth weren’t chasing billions—they were solving a gut health problem. Their homemade prebiotic soda started at local farmers’ markets, and in 2018, a Shark Tank deal with Rohan Oza changed everything. By 2020, they rebranded as Poppi and went all in on TikTok-driven growth. The result? A viral brand that made soda cool again. And now, PepsiCo is acquiring Poppi for $1.95B. Lesson for founders? ✅ Solve a real problem. Poppi wasn’t just hype—it worked. ✅ Rebrand when needed. Their 2020 pivot was a game-changer. ✅ Own your distribution. They built demand where their audience was. Big exits don’t start with big ideas—they start with relentless execution. What’s your biggest takeaway from Poppi’s journey?
Download the medial app to read full posts, comements and news.