From Farmersโ Markets to a $1.95B Exit: The Poppi Story In 2015, Allison & Stephen Ellsworth werenโt chasing billionsโthey were solving a gut health problem. Their homemade prebiotic soda started at local farmersโ markets, and in 2018, a Shark Tank deal with Rohan Oza changed everything. By 2020, they rebranded as Poppi and went all in on TikTok-driven growth. The result? A viral brand that made soda cool again. And now, PepsiCo is acquiring Poppi for $1.95B. Lesson for founders? โ Solve a real problem. Poppi wasnโt just hypeโit worked. โ Rebrand when needed. Their 2020 pivot was a game-changer. โ Own your distribution. They built demand where their audience was. Big exits donโt start with big ideasโthey start with relentless execution. Whatโs your biggest takeaway from Poppiโs journey?
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