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Chirag

Founderย โ€ขย 1m

From Farmersโ€™ Markets to a $1.95B Exit: The Poppi Story In 2015, Allison & Stephen Ellsworth werenโ€™t chasing billionsโ€”they were solving a gut health problem. Their homemade prebiotic soda started at local farmersโ€™ markets, and in 2018, a Shark Tank deal with Rohan Oza changed everything. By 2020, they rebranded as Poppi and went all in on TikTok-driven growth. The result? A viral brand that made soda cool again. And now, PepsiCo is acquiring Poppi for $1.95B. Lesson for founders? โœ… Solve a real problem. Poppi wasnโ€™t just hypeโ€”it worked. โœ… Rebrand when needed. Their 2020 pivot was a game-changer. โœ… Own your distribution. They built demand where their audience was. Big exits donโ€™t start with big ideasโ€”they start with relentless execution. Whatโ€™s your biggest takeaway from Poppiโ€™s journey?

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