How 3 cousins from Punjab turned a โน10 desi drink into a โน300 Cr empire ๐ฅ" In 2017, 3 cousins from Fatehgarh, Punjab sat down with a goal: ๐ฃ๏ธ โLetโs make India drink its own taste again.โ While MNCs pushed sugary colas, they bottled up: Zeera โ Black salt โ Lemon juice โ Masala magic their dadi swore by ๐ฅ They called it Lahori Zeera. Price? Just โน10. Target market? Truck drivers, sabzi mandis, desi hearts. ๐ No flashy ads. No influencers. Just: โ 2,000+ distributors โ 5 lakh+ retail outlets โ 2 million bottles/day And guess what? They crossed โน312 Cr in revenue in 2024. Projected to hit โน1,000 Cr by FY26 ๐ฎ Their formula? Desi + Consistent + Unapologetic = Disruption. ๐ฅ Moral of the story: Donโt always chase Western flavours. Sometimes, dadi ke nuske scale better than soda ๐ฏ
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