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CA Jasmeet Singh

In God We Trust, The...ย โ€ขย 1d

How 3 cousins from Punjab turned a โ‚น10 desi drink into a โ‚น300 Cr empire ๐Ÿ’ฅ" In 2017, 3 cousins from Fatehgarh, Punjab sat down with a goal: ๐Ÿ—ฃ๏ธ โ€œLetโ€™s make India drink its own taste again.โ€ While MNCs pushed sugary colas, they bottled up: Zeera โœ… Black salt โœ… Lemon juice โœ… Masala magic their dadi swore by ๐Ÿ”ฅ They called it Lahori Zeera. Price? Just โ‚น10. Target market? Truck drivers, sabzi mandis, desi hearts. ๐Ÿ’› No flashy ads. No influencers. Just: โœ… 2,000+ distributors โœ… 5 lakh+ retail outlets โœ… 2 million bottles/day And guess what? They crossed โ‚น312 Cr in revenue in 2024. Projected to hit โ‚น1,000 Cr by FY26 ๐Ÿ˜ฎ Their formula? Desi + Consistent + Unapologetic = Disruption. ๐Ÿ”ฅ Moral of the story: Donโ€™t always chase Western flavours. Sometimes, dadi ke nuske scale better than soda ๐Ÿ’ฏ

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