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Case Study of Jockey Introduction Jockey, founded in 1876 by Samuel T. Cooper, started as a small hosiery business in the U.S. Over the years, it revolutionized innerwear with innovation, smart branding, and premium quality, making it a global le

With the growing diversity in beauty standards, do you feel there's a strong demand in the Indian market for an affordable makeup brand that focuses specifically on medium to deep skin tones. This brand would offer high-quality, skin-friendly product

BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬. The brand deeply studied consumer behavior and built products that resonated with both 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚�

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we

Nike and Addidas failed to compete with Pumaa in India, In fact puma is the most selling shoe in India But how did Puma, a mediocre brand surpass great brands like Nike and Addidas - Let's figure it out Puma India's revenue is more than $350m, and

Best ever marketing campaign by Old Spice! In 2010, Old Spice re-shaped its brand image with the "The Man Your Man Could Smell Like" campaign which featured Isaiah Mustafa. The humorous Super Bowl ad and viral YouTube videos shifted the brand’s ima

As the founder of Arwaesthetics, a growing product photography and visual content brand, I am now seeking a co-founder and investor to join me on this exciting journey. Over the past three years, I’ve built Arwaesthetics from the ground up, working w

Not a lot of aspirational driven brands have not emerged in the manufacturing space especially in the last decade because most manufacturers are operating in the interior parts of the country, following traditional business models focused on selling

💥New businesses: Stop chasing virality—engineer it. Create something worth talking about, and let the crowd do the rest. 🌟 Virality isn’t just luck—it’s a growth superpower. For startups, a single viral moment can catapult brand awareness, drive e

Join Our GlamHer Journey! We're thrilled to announce that GlamHer, a new luxury beauty brand focused on inclusive, natural, and skincare-infused products, is launching soon in Mumbai! If you're based in Mumbai and passionate about redefining beauty