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The confidence of Indian consumers are declining regarding their financial situation and the broader economy. Despite somewhat positive inflation stats posted by the RBI this month, Indian consumers are becoming a bit pessimistic about their spendin

Why are India's consumer durable makers locked in intense warranty war? Leading consumer durables brands like LG, Samsung, Haier, and Godrej are intensifying a "warranty war" to attract customers, offering extended warranties on key components like

America’s Hollywood is struggling bring back young audiences. The U.S. box office is struggling to recover post-COVID, with fewer young people returning to theatres and a declining number of screens. As it turns out only something that’s of IMAX sca

India’s Tier 2+ Cities Are Redefining Online Shopping In a recent report by Meesho, it was observed that over 80% of shoppers hail from Tier 2, 3, and 4+ cities, highlighting a shift in the e-commerce industry from the common notion of Tier 1 and som

Lifetime Warranty: Why Don’t Indian Premium Brands Offer It? TL;DR: Indian premium brands rarely offer lifetime warranties. Is it due to market trends, cost concerns, or lack of confidence in durability? Hey everyone, I’ve been wondering—why don’t

43% of real-money gamers are from non-metro geographies. Meta recently conducted a study with 2,019 respondents aged 18-64 across 75 cities in India, revealing critical insights into the country's dynamic gaming landscape. According to the report,

Do you know the success stories people post nowadays on YouTube Will you ever pay to get this stories.. are you willing to pay 100Rs. If yes, how many stories do you expect for 100Rs

80% of Indian apps trick users into sharing more information than intended. A recent study by the Advertising Standards Council of India (ASCI) Academy, in partnership with design firm Parallel HQ, has revealed the widespread use of deceptive or "da

I’ll be honest… In 2022, I had this idea, to share raw, zero bullshit stories of startups: how they began, the struggles, and what made them win. But on social medias, these stories got buried in the algorithm within days. So I built something dif

"I'm eager to hear your insights! What are the top three key factors to keep in mind when starting a business? Additionally, do you think the fashion industry will continue to thrive in the future?