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Arijit Ray
•
Twilio • 7m
80% of Indian apps trick users into sharing more information than intended. A recent study by the Advertising Standards Council of India (ASCI) Academy, in partnership with design firm Parallel HQ, has revealed the widespread use of deceptive or "dark" patterns in popular Indian apps. Analysing over 12,000 screens from 53 apps across 9 different industries, the report found that 52 apps employ misleading design practices, averaging 2.7 deceptive patterns per app. Health-tech (as shocking this might seem), travel booking, and fintech sectors showed the highest prevalence of these tactics, which include, privacy deception, the most common and found in over 79% of apps, followed by interface interference and drip pricing. The report also highlights the pervasive use of these tactics in travel booking, delivery, and logistics apps, with most instances occurring during purchasing, subscribing, and booking flows. E-commerce apps were notably difficult to delete accounts from, and health-tech apps frequently used time-based pressure to rush users. I highly encourage you to go through this report and the study might just be an eye opener. Here's the Full Report: https://lnkd.in/gCchQ_5r PS: Every Friday at 7 PM, I’ll handpick and share 3 insightful articles or stories covering the latest in Business Tech and Trends. My goal is to cut through the noise to bring valuable and engaging content directly to you. If you like what you see, definitely give a thumbs up as that would encourage me to find more stories like this.
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