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Arijit Ray
•
Twilio • 11m
43% of real-money gamers are from non-metro geographies. Meta recently conducted a study with 2,019 respondents aged 18-64 across 75 cities in India, revealing critical insights into the country's dynamic gaming landscape. According to the report, 60% of smartphone gamers in India play daily, with nearly 90% of real-money gamers playing weekly. Now that’s a huge base of loyal audiences that regularly engages with these gaming platforms. It is also an interesting discovery that almost half of casual gamers and 43% of real-money gamers are from non-metro geographies. The report suggests that social media plays a pivotal role in game discovery, with over 75% of casual and real-money gamers finding new games through these platforms—90% of them using Meta’s platforms. The gaming brands who are well integrated with social media platforms, as a result are likely to reach more audience than their peers. Its also found that during the festive seasons and sporting events like the IPL and World Cup 88% of gamers are more likely to switch to fantasy sports games during these periods. So If these gaming platforms/companies run a well timed ad campaign, they might just gather enough gamers to take off. If this looks interesting, definitely checkout the report for insights and takeaways. Read the full article here: https://lnkd.in/gDV74vp4 PS: Every Friday at 7 PM, I’ll handpick and share 3 insightful articles or stories covering the latest in Business Tech and Trends. My goal is to cut through the noise to bring valuable and engaging content directly to you. If you like what you just saw, definitely give a thumbs up as that would encourage me to find more stories like this.
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