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Arijit Ray
•

Twilio • 7m

India’s Tier 2+ Cities Are Redefining Online Shopping In a recent report by Meesho, it was observed that over 80% of shoppers hail from Tier 2, 3, and 4+ cities, highlighting a shift in the e-commerce industry from the common notion of Tier 1 and some Tier 2 cities mostly accounts over the overall Indian e-commerce audience. These consumers, especially from Tier 4+ cities, are frequent repeat buyers, particularly in categories like women's fashion, footwear, and baby care. Gen Zs appear to be the fastest-growing demographic in India, with one in three shoppers under the age of 25, as per the report. Additionally, vernacular languages and voice search have seen a surge raising the demand for adoption of regional languages and and support more user friendly search methods. For more insights, checkout Meesho’s “Smart Shopper Report”, which offers a comprehensive analysis of dynamic online shopping trends in India for H1 2024: https://www.slideshare.net/slideshow/meesho-smart-shopper-report-h1-2024-pdf/270870210 PS: This article is part of a insights oriented newsletter "Buzzing Trendz" where every Friday, I handpick and share 3 insightful articles or stories covering the latest in Business, Tech and Trends. My goal is to cut through the noise to bring valuable and engaging content directly to you. If you like what you just saw, definitely give a thumbs up as that would encourage me to find more stories like this.

1 replies5 likes

Replies (1)

Arcane

○─○─○ • 7m

Insightful! Tier 4+ city shoppers are repeat shoppers is astonishing!

0 replies1 like

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Raj Bahadur

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guys what do you think there is opportunity to build q commerce platform and expanding in tier 2 and tier 3 cities same as meesho did where the flipkart and Amazon focusing on tier 1 meesho find the opportunity and grabbed the tier 2 and tier 3 city

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Problem- 60% of the carts on e-commerce websites are abandoned in tier 2 cities due to longer delivery times. Solution- Become Amazon prime/meesho for tier 2 cities by opening a warehouse in major tier 2 cities and give faster deliveries. Products

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Tanmay

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what's the scope of hosting eSports tournaments in india in tier 2 and tier 1 cities. in games like bgmi, valorant, cs2 etc .

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Uttkarsh Singh

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Tier 2 and tier 3 cities in India are becoming significant hubs for startups, approximately 45% of the country's recognized startups ~ DPIIT

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LIKHITH

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WELCOME TO STARTUP TALES Ep-2 MEESHO, India's e-commerce winner! Meesho is fastest growing player in this segment. According to sources, the user base has expanded by 33%. For example, Amazon and Flipkart grew by 13% and 21%, respectively. The re

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Uttkarsh Singh

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That's why I say invest in Tier 2 and Tier 3 cities.

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Vivek kumar

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52% of local stores see sales drop as quick commerce takes over essentials, reveals PwC India report The report highlights that 77% of Indian shoppers prefer omnichannel retail, seamlessly blending online research with in-store purchases

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Sunderam Dutta

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I have an idea of a grocery delivery service for tier 2, tier 3 cities. We know that tier 1 cities Big basket is dominating but in tier 2, tier 3 cities there is no big player, there is a market for value concious customers, we can create an online D

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Prateek Aryan Modi
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don't you think tier 2 and tier 3 cities are more excited to try things happening in metro cities? so can we just copy big businesses happening in metro cities and implement it in tier2/3 cities. your views.

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