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Arijit Ray

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Twilio • 3m

America’s Hollywood is struggling bring back young audiences. The U.S. box office is struggling to recover post-COVID, with fewer young people returning to theatres and a declining number of screens. As it turns out only something that’s of IMAX scale manages to get the attention the young audience and most of them now prefers streaming movies at home anytime on an OTT platform. The numbers for screens also appears to have contracted with fewer screens expansions world wide. This is giving a hard time to major studios, convincing them to rethink their content strategy and shorten the theatrical release window for release. The theatres are now trying to attract movie-goers with perks like extra-popcorn etc to bring people into the theatres. As a matter of fact, if you see this trend carefully, something similar is happening in India too! Indian audience is also shifting to a similar mindset where people are preferring films that are of larger scale and those which are not, their release window is shortened and preempting a quicker OTT release. Definite checkout the WSJ article with respect to the American audience here: https://www.wsj.com/business/media/how-going-to-the-movies-is-changing-in-charts-745e7e78 PS: This article is part of a insights oriented newsletter "Buzzing Trendz" where every Friday, I handpick and share 3 insightful articles or stories covering the latest in Business, Tech and Trends. My goal is to cut through the noise to bring valuable and engaging content directly to you. If you like what you just saw, definitely give a thumbs up as that would encourage me to find more stories like this. Link to the Newsletter: https://curiousaboutmoney.substack.com/p/buzzing-trendz-2

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