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Aarihant Aaryan

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PVR INOX are failing in India the reason is not Netflix or any OTT platform But then why is PVR INOX failing? For the last 3 years, PVR Inox has been going through multiple quarters of losses that’s the case for most movie theatres They shut down more than 800 underperforming screens, now most people might think the reason is the adoption of OTT platforms But the truth is after the digital revolution, access to content in all formats has become easier, Consumers are experiencing platforms short-quality and engaging content on platforms like reels and shorts more frequently So the bar to get attention is much higher now, if movies are crafted with common stories and common actors it won’t be enough to attract consumers to the theatres Consumers are more likely to be drawn to theatres when it’s top actors and top storylines, if you observe last year - PVR Inox ticketing sales, most sales were dominated by the top 4 movies.

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