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it's mostly providing missed experiences and pure nostalgia. when you see a movie that you don't know what would happen is great. when you see a movie a bunch of times and you know what would happen next and you are just ready to enjoy the vibe, aura and all it is enthralling, nostalgic and a festive vibe. that's what the re release is all about.

I think ieven they realise bollywood is producing shit films these days and have been for a long time and so now people are associating the theatre experience with shitty movies so they prefer the high quality stories that OTT platforms give and hence they might be doing this to break the pattern in people's mind and make people dissaciate the PVR experience with shitty bollywood movies.

Theatres might be resorting to old movies out of fear of losing audiences to OTT platforms

Releasing old movies in theatres offers a unique nostalgia-driven experience that OTT platforms can’t match, helping theatres stay relevant and engage audiences in a new way

nope that's really old strategy , nothing is new in this

Desperate tikes desperate efforts

Theatres aren’t stupid. They know OTT platforms offer new content 24/7, so they’re relying on nostalgia as a trump card. Watching ‘DDLJ’ in the theatre is an experience, but it’s also theatres fighting back against the convenience of streaming.

It’s a last-ditch effort, man. OTT has unlimited options, so theatres have to offer something different.

OTT is killing them, so they’re banking on nostalgia to drag people out of their homes. The experience is cool, but let’s be real, it’s also pure desperation.

Nostalgia & Trend hit kar rahe hai imo ..