Did you know Crocs was once denied protection for its unique design because they did ONE wrong move? Read this if you want to save your design from being copied.
See You Later, Alligator! Said the Delhi High Court while rejecting the Crocs' suit aga
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Anonymous 1
Hey I am on Medialย โขย 10m
Maybe Crocs should have focused on making their design so iconic that it could eventually qualify for trade dress protection, like the Coca-Cola bottle.
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Saksham
ย โขย
Bebyondย โขย 10m
Did you know Crocs was once denied protection for its unique design because they did ONE wrong move? Read this if you want to save your design from being copied.
See You Later, Alligator! Said the Delhi High Court while rejecting the Crocs' suit aga
Coca-Cola sells 2.1 billion drinks every day.
Yet they:
Don't make the drinks
Don't own the factories
Don't handle distribution
Don't even bottle them
Still worth >$280B.
Here's their real business model๐:
First, forget everything y
In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio
Sarkari Cola?
Coca-Cola, which had established itself in India in the 1950s, faced a challenge when Indira Gandhi enacted the FERA Act in 1974, requiring foreign companies to operate under local ownership and potentially reveal trade secrets.
Coc
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Vishu Bheda
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Thums Up, India's iconic cola brand, has been a household favorite since its launch in 1977. Known for its bold, strong flavor and high carbonation, Thums Up quickly captured the hearts of millions, becoming synonymous w
Welcome to OUT OF THE BOX MARKETING !
EP=26 (Coca-Cola)
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Coke wanted to market their brand, but instead of going traditional, they took an alternative approach.
They set up vending machines around college campuses. However, it
This is the beverage industry's biggest enemy.
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Hiral Jain
Content writerย โขย 1y
Hey guys, listen up! I've got an awesome story to share! Have you ever come across the "Clear Craze"? I'm talking about the marketing trend that took the US by storm And the best part? Every brand wanted to be part of this from beer to Nintendo to Ap
๐๐ผ๐ ๐ฑ๐ถ๐ฑ ๐๐ถ๐๐น๐ฒ๐ฟ๐ถ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐๐ต๐ฒ ๐ก๐ผ. ๐ญ ๐๐ฎ๐๐ฒ๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ถ๐ป ๐๐ป๐ฑ๐ถ๐ฎ?
Bisleri was originally an Italian brand founded by Felice Bisleri in 1965, selling bottled water.
In 1969, Parle Group, led by Ramesh Chauhan, acquired