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Did you know Crocs was once denied protection for its unique design because they did ONE wrong move? Read this if you want to save your design from being copied. See You Later, Alligator! Said the Delhi High Court while rejecting the Crocs' suit aga

Coca-Cola sells 2.1 billion drinks every day. Yet they: Don't make the drinks Don't own the factories Don't handle distribution Don't even bottle them Still worth >$280B. Here's their real business model👇: First, forget everything y

In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio

Sarkari Cola? Coca-Cola, which had established itself in India in the 1950s, faced a challenge when Indira Gandhi enacted the FERA Act in 1974, requiring foreign companies to operate under local ownership and potentially reveal trade secrets. Coc

Fashion Law: Protecting Creativity in a Fast-Paced World The fashion industry is a battleground for original designs. From iconic red soles to intricate patterns, protecting creativity is crucial. But existing laws struggle to keep up. Design right

THUMS UP : TASTE THE THUNDER Thums Up, India's iconic cola brand, has been a household favorite since its launch in 1977. Known for its bold, strong flavor and high carbonation, Thums Up quickly captured the hearts of millions, becoming synonymous w

This is the beverage industry's biggest enemy. While Coca-Cola, Pepsi & Nestlé spent millions on outdated methods... Boxed Water built a $100M empire using methods they wouldn’t dream of. The Boxed Water blueprint to blowing up any business is unm

Welcome to OUT OF THE BOX MARKETING ! EP=26 (Coca-Cola) "Happiness Machine" Coke wanted to market their brand, but instead of going traditional, they took an alternative approach. They set up vending machines around college campuses. However, it

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We are launching a plant-based, preservative-free beverage inspired by the Sunnah of Prophet Muhammad (PBUH). Our drink is designed to meet the needs of Muslim consumers seeking halal, healthy alternatives to sugary sodas and energy drinks, while als