Building @Prescribal... • 1y
In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio
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“How Capitalism Supercharged Branding” 💡 Caption: Before the industrial age, we bought from people we knew. But factories changed that. Mass production meant mass confusion. So brands began to signal quality: Coca-Cola in 1886: glass bottle shap
See More"Just figuring out w... • 14h
The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card
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