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Did you know Crocs was once denied protection for its unique design because they did ONE wrong move? Read this if you want to save your design from being copied. See You Later, Alligator! Said the Delhi High Court while rejecting the Crocs' suit aga

Coca-Cola sells 2.1 billion drinks every day. Yet they: Don't make the drinks Don't own the factories Don't handle distribution Don't even bottle them Still worth >$280B. Here's their real business model👇: First, forget everything y

In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio

In 1993, Coca-Cola re-entered India with a bang. Within 3 years, it acquired: Thums Up Limca Gold Spot Citra The goal? Control every bottle in your fridge, even if it wasn’t Coke. But there was one problem: They couldn’t go public in India. Until

Sarkari Cola? Coca-Cola, which had established itself in India in the 1950s, faced a challenge when Indira Gandhi enacted the FERA Act in 1974, requiring foreign companies to operate under local ownership and potentially reveal trade secrets. Coc

“How Capitalism Supercharged Branding” 💡 Caption: Before the industrial age, we bought from people we knew. But factories changed that. Mass production meant mass confusion. So brands began to signal quality: Coca-Cola in 1886: glass bottle shap

The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card

I was always curious why Coca-Cola doesn’t own its bottling infrastructure. They run a franchise bottling model- ⤷ It sells concentrate syrup to bottling partners, who handle manufacturing, packaging, logistics, and distribution. The parent compan

THUMS UP : TASTE THE THUNDER Thums Up, India's iconic cola brand, has been a household favorite since its launch in 1977. Known for its bold, strong flavor and high carbonation, Thums Up quickly captured the hearts of millions, becoming synonymous w

Welcome to OUT OF THE BOX MARKETING ! EP=26 (Coca-Cola) "Happiness Machine" Coke wanted to market their brand, but instead of going traditional, they took an alternative approach. They set up vending machines around college campuses. However, it