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Anonymous

Hey I am on Medial • 11m

A single rupee and its surprisingly large ripple effect in sensitive markets Zomato's decision to increase the platform fee by just ₹1 from ₹5 to ₹6 per order-has sparked considerable debate, underscoring the price sensitivity of the Indian market. This minor adjustment has led to significant discussions on social media, reflecting broader concerns over rising costs in the food delivery sector. Beyond the platform fee, restaurants are burdened with up to 30% commissions, delivery fees, GST, and other charges. For a typical ₹200 order, these accumulating costs pose a challenge for both consumers and restaurant partners. Despite its modest size, the increase serves as a critical reminder: even small changes can deeply influence consumer perception and loyalty in a market where every rupee counts. Are you still ordering from swiggy/zomato?

8 Replies

Replies (8)

Anonymous 2

Hey I am on Medial • 11m

It's not about the amount, it's the principle. This ₹1 hike is just the tip of the iceberg. Mark my words, they're testing waters. Next month it'll be ₹2, then ₹5. Classic boiling frog scenario.

Aman meshram

Finding business gap... • 11m

Namma yatri sort of model for nation wide

Aditya Sharma

Actually, Pluto • 11m

I'm not sure but I think the decline of ordering is due to people calling directly to restuarant and getting a lower price. It's very hard to believe the other view, which is eating habits have changed to healthy and self cooked food by urban masses , as time and energy constraints are generally high due to urban lifestyle.

Saurav Ghosh

Hey I am on Medial • 11m

I stopped both long back when i noticed considerable difference between their prices and restaurant menu prices.

Anonymous 5

Hey I am on Medial • 11m

Time for another startup to disrupt the duopoly with the help of either ONDC or a new business model

Anonymous 4

Hey I am on Medial • 11m

Honestly? I couldn't care less. I'm too busy coding to cook, and too lazy to go out. They could charge ₹10 extra and I'd still order. Convenience has a price

Anonymous 3

Hey I am on Medial • 11m

And this is exactly why I stick with Swiggy. Better app, better customer service, and they're not pulling this nickel-and-dime nonsense... at least not yet.

Anonymous 1

Hey I am on Medial • 11m

If you can afford food delivery, you can handle this. Let's be real, it's not going to break anyone's bank.

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Account Deleted

Hey I am on Medial • 8m

Zomato’s platform fee hike to ₹10 reflects rising operational costs and the need for sustainable revenue models in a competitive market. While ₹10 may seem small, it could affect frequent users. Zomato must justify this increase by improving delivery

Anonymous
•

Bar Council Of India • 11m

An food delivery app that charges only what a person pay if he personally visit the restaurant and runs on platform fee and delivery charge.

1 Reply

Chander Prakash

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Deepinder Goyal’s Zomato has introduced a 'long distance service fee' for orders placed from restaurants located beyond 4 km, the Economic Times has reported. As per the new pricing structure, customers will be charged Rs 15 by the online food deli

SamCtrlPlusAltMan
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Fees, Fees and more Fees: Marketing vs. Reality: • Promise: 2 rupee delivery fee • Actual: Up to 25 rupees (5% of order value) • Multiple fees: Platform, delivery, handling, etc. Financial Snapshot: • Daily orders: 300-400k • Est. annual revenue: <

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PRATHAM
•

BeatStars • 1y

Zomato adds another meaningless fee! You can see in the picture that the fee is charged for priority fee for priority delivery! Even to the premium customers. First platform fee and now this. The founders are trying really hard to make it more pr