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Post on Medial

Anonymous

Stealth • 4m

A single rupee and its surprisingly large ripple effect in sensitive markets Zomato's decision to increase the platform fee by just ₹1 from ₹5 to ₹6 per order-has sparked considerable debate, underscoring the price sensitivity of the Indian market. This minor adjustment has led to significant discussions on social media, reflecting broader concerns over rising costs in the food delivery sector. Beyond the platform fee, restaurants are burdened with up to 30% commissions, delivery fees, GST, and other charges. For a typical ₹200 order, these accumulating costs pose a challenge for both consumers and restaurant partners. Despite its modest size, the increase serves as a critical reminder: even small changes can deeply influence consumer perception and loyalty in a market where every rupee counts. Are you still ordering from swiggy/zomato?

8 replies9 likes

Replies (8)

Aman meshram

Stealth • 4m

Namma yatri sort of model for nation wide

0 replies

Aditya Sharma

Stealth • 4m

I'm not sure but I think the decline of ordering is due to people calling directly to restuarant and getting a lower price. It's very hard to believe the other view, which is eating habits have changed to healthy and self cooked food by urban masses , as time and energy constraints are generally high due to urban lifestyle.

0 replies

Saurav Ghosh

Stealth • 4m

I stopped both long back when i noticed considerable difference between their prices and restaurant menu prices.

0 replies

Anonymous 5

Stealth • 4m

Time for another startup to disrupt the duopoly with the help of either ONDC or a new business model

0 replies

Anonymous 4

Stealth • 4m

Honestly? I couldn't care less. I'm too busy coding to cook, and too lazy to go out. They could charge ₹10 extra and I'd still order. Convenience has a price

0 replies

Anonymous 3

Stealth • 4m

And this is exactly why I stick with Swiggy. Better app, better customer service, and they're not pulling this nickel-and-dime nonsense... at least not yet.

0 replies

Anonymous 2

Stealth • 4m

It's not about the amount, it's the principle. This ₹1 hike is just the tip of the iceberg. Mark my words, they're testing waters. Next month it'll be ₹2, then ₹5. Classic boiling frog scenario.

0 replies1 like

Anonymous 1

Stealth • 4m

If you can afford food delivery, you can handle this. Let's be real, it's not going to break anyone's bank.

0 replies

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