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Anonymous

A single rupee and its surprisingly large ripple effect in sensitive markets Zomato's decision to increase the platform fee by just ₹1 from ₹5 to ₹6 per order-has sparked considerable debate, underscoring the price sensitivity of the Indian market.

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Aditya Sharma

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I'm not sure but I think the decline of ordering is due to people calling directly to restuarant and getting a lower price. It's very hard to believe the other view, which is eating habits have changed to healthy and self cooked food by urban masses , as time and energy constraints are generally high due to urban lifestyle.

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