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How I got trapped by a marketing tactic 🤡 I was surfing YouTube and searching for a better pizza chain than Dominos and Pizza Hut. Later I came across a video which expressed "X" pizza brand as the best pizza chain as their size and toppings were m

The real dove beauty marketing campaign stood out from all marketing strategies You know why? 🌟The brand “Dove” beautifully portrayed the uniqueness of each woman everywhere. 🌟The brand promoted the every woman is a beauty in her own way and how

Hack Used By Startup #6 How 'One Book' Saved Amazon in Its Early Days!! The Problem: When Amazon was starting out, they had a problem with book distributors. These distributors said retailers like Amazon had to buy at least 10 copies of each book.

Hi everyone, I need your help with a quick survey. I'm looking to gather information about your purchases from e-commerce platforms like Amazon, Flipkart, Meesho, etc., over the past month. I just need answers to a few simple questions: 1. What was

“India’s Fairness Obsession” Failed Marketing Strategy #2 Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism. For the last two decades, they have been pushing the same idea in order to sustai

"MISTAKES MADE BY FACEBOOK"❗ Facebook started with a simple idea: connect people. But somewhere along the way, they messed up. Let's see what we can learn from their mistakes to make your startup a winner! Fun to Frustration: Facebook was exciting

Just came back giving my Jee exam and it was today that I realised how new age tech and quick delivery systems have both made our lives easy and spoilt us to huge extent. -Couldn't get the printout of my admit card for some reason earlier, ordered i

7 Lac bet, Some Perseverance, and a Billion Dollar Outcome. Qimat Rai Gupta's journey from a small-town trader to the founder of Havells, one of India's largest electrical equipment companies, is a testament to perseverance, business acumen, and th

ONE INTERESTING OBSERVATION SERIES DAY #20 India's childcare product spending is still in its early stages. In 2023, it was only around ₹9,280-9,350 per child. But that's expected to grow 14% every year from 2023 to 2028 - way faster than mature m

Kirana shops are failing in India but it's not just because of companies like Zepto or Blinkit, In fact the reason for their failure, is why 90% of businesses fail in India See Kirana Shop business model is to be a retailer and make daily essentia