A single rupee and its surprisingly large ripple effect in sensitive markets
Zomato's decision to increase the platform fee by just ₹1 from ₹5 to ₹6 per order-has sparked considerable debate, underscoring the price sensitivity of the Indian market.
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Anonymous 2
Stealth • 1m
It's not about the amount, it's the principle. This ₹1 hike is just the tip of the iceberg. Mark my words, they're testing waters. Next month it'll be ₹2, then ₹5. Classic boiling frog scenario.