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I’ve been interested in Lab Grown Diamonds as a market for a couple months. Limelight diamonds raising a round prompted me to put my thoughts on the industry here. - GenZ consumption and investment pattern are less favorable towards commodities like

How to dominate a crowded segment ⁉️ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us

Imagine a world where every journey you take can make a positive impact on the environment and your community. This idea is simple: if you're already heading out with your bike or car for a task that isn’t urgent, why not offer a ride to someone goin

5 brands using fear marketing strategies Ref.-https://medial.app/post/678e66b03b7d36059c8b780a Fear sells. Brands that understand human psychology use fear marketing to trigger urgency, FOMO, or loss aversion. Here are five brands doing it brillian

Startup Basics Day 3: Building Your Startup MVP (Minimum Viable Product) So, you’ve got a solid idea, and you’ve even validated it. That’s awesome! Now, it’s time to bring it to life, but not by building the entire thing (yet). Today, we’ll talk a

Blinkit, Zepto etc work in India, because humaare desh mei gareeb bohot hain 🙏🙏 We are an easy-to-exploit market where people are so desperate for work that they readily accept exploitative gig economy jobs, racing against the clock to deliver gro

Startup Basics Day 2: IDEA GENERATING AND VALIDATING Welcome back to the Startup Knowledge Series! Yesterday we talked about what a startup is, and today, we’re gonna dive into the next big thing—coming up with startup ideas and figuring out if the