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𝗹𝗮𝘀𝘁 𝗻𝗶𝗴𝗵𝘁 𝗶 𝗿𝗲𝗮𝗱 𝗺𝗮𝗿𝗰 𝗮𝗻𝗱𝗿𝗲𝗲𝘀𝘀𝗲𝗻’𝘀 𝗶𝗰𝗼𝗻𝗶𝗰 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 — 𝘄𝗵𝘆 𝘀𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗶𝘀 𝗲𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱. and honestly? he was being humble. software didn’t just eat the world. it changed the menu. what marc said in 2011 was simple: every major company will become a software company. but what’s happening now is deeper: > 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐞𝐚𝐭𝐢𝐧𝐠 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬. 𝐢𝐭’𝐬 𝐞𝐚𝐭𝐢𝐧𝐠 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫, 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 — 𝐞𝐯𝐞𝐧 𝐭𝐫𝐮𝐬𝐭. 𝗹𝗲𝘁 𝗺𝗲 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂 𝗵𝗼𝘄: 𝐭𝐢𝐤𝐭𝐨𝐤 made people care more about 15-second edits than full-length movies. 𝐜𝐡𝐚𝐭𝐠𝐩𝐭 is answering questions faster than your teachers, mentors, or managers. 𝐮𝐛𝐞𝐫 made “owning a car” optional in major cities. 𝐜𝐫𝐞𝐝 made paying bills feel like a flex. 𝐧𝐨𝐭𝐢𝐨𝐧 turned notes and docs into a personal OS. 𝐮𝐩𝐢 made cash feel slow in the world's most cash-driven country. this isn’t just about cool apps. it’s a power shift. in the old world: you needed factories, real estate, distribution, or licenses. in the new world: you need product sense, some code (or a no-code tool), and the right insight. > 𝐢𝐟 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐨𝐥𝐯𝐞 𝐚 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐰𝐢𝐭𝐡 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 — 𝐞𝐯𝐞𝐧 𝐟𝐨𝐫 𝟏,𝟎𝟎𝟎 𝐩𝐞𝐨𝐩𝐥𝐞 — 𝐲𝐨𝐮’𝐯𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐛𝐮𝐢𝐥𝐭 𝐦𝐨𝐫𝐞 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐭𝐡𝐚𝐧 𝐦𝐨𝐬𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐡𝐚𝐝 𝟐𝟎 𝐲𝐞𝐚𝐫𝐬 𝐚𝐠𝐨. this is why the world feels faster. more chaotic. more controlled by those who build. because today’s top founders don’t just make software. they design behavior. they shape daily habits. they shift culture quietly — with a login page. and here’s the real takeaway: > 𝐢𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞, 𝐬𝐨𝐟𝐭𝐰𝐚𝐫𝐞 𝐢𝐬 𝐪𝐮𝐢𝐞𝐭𝐥𝐲 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐲𝐨𝐮. so if you’re sitting on an idea — build. if you’re a domain expert — productize. if you’re non-tech — team up, learn, or use tools. because this wave won’t slow down. the world’s already been eaten. now it’s your turn to cook something people can’t stop using.