𝗮𝗽𝗽𝗹𝗲'𝘀 𝘄𝘄𝗱𝗰 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴. now it just feels boring and fake. they talk about new features, but it feels like a checklist — no energy, no wow factor. while google, meta, and nvidia are doing big, bold keynotes... apple’s just playing it safe with pre-recorded videos. the lesson? 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐥𝐚𝐬𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐬𝐭𝐨𝐩 𝐭𝐫𝐲𝐢𝐧𝐠. even big brands can become boring if they stop surprising us.
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