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There are 4 types of customers: 1. Price sensitive 2. Quality and price oriented 3. Quality oriented 4. Exclusivity driven Today most of the brands are focusing on the 2nd and 3rd types of customers. Many SaaS companies offer various pricing plans

In 2001, 80 million people used this illegal service. They were sued for $100M — then shut down completely. 2 years later, they pulled off the most unexpected pivot in tech history. Here's how Napster went from illegal to industry standard: In 19

Top News of the Day: 1. Microsoft's Bing search engine is experiencing an outage, initially preventing web searches and now affecting its API. 2. Go Digit makes stock market debut, gains 12% on issue price 3. Mamaearth parent, Honasa Consumer, pos

🔥 Sell Like a Crazy Book Summary 🔥 1. Focus on benefits, not features. Highlight the benefits your product provides to customers, not just the features. 2. Create a sense of urgency. Encourage immediate action by letting customers know they must

Hello everybody! Day 3 of knowing about businesses that are still operating even after being illegal! Have you ever come across news about GST fraud or fake billing? It's a sneaky tactic used by some businesses to hide their black money. Let me bre

Common Mistakes by Young Bootstrapped Startup Founders 1. Not defining your target market. Know who's buying. 2. Launching at the wrong time. 3. Missing the right co-founder. Find the right partner. 4. Trying to do everything alone. Build a team.

Building disruptive, venture scalable business models in mental health is the most unsexy thing ever. 1/ Stigma. 2/ Lack of awareness. 3/ Hesitation to be open. 4/ Privacy concerns. 5/ Retention is easy, acquisition is a challenge. And customer LTV

Myntra's Profit Playbook Myntra isn't just a discount haven! They're a business mastermind with a sneaky way to turn a profit. wanna peek? 1. Commission Champs: Myntra doesn't own everything. They connect brands with you, like a shopping mall. Fo

Coca-Cola sells 2.1 billion drinks every day. Yet they: Don't make the drinks Don't own the factories Don't handle distribution Don't even bottle them Still worth >$280B. Here's their real business model👇: First, forget everything y

Ganda Dhanda (2/20) Boat and Hammer In Shark tank S1, Rohit pitched his company called Hammer Lifestyle in Shark Tank. It was a direct competition to Boat which sold products like Headphones, Speakers and electric toothbrush. Rohit had asked a 10 c