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There are 4 types of customers: 1. Price sensitive 2. Quality and price oriented 3. Quality oriented 4. Exclusivity driven Today most of the brands are focusing on the 2nd and 3rd types of customers. Many SaaS companies offer various pricing plans

In 2001, 80 million people used this illegal service. They were sued for $100M — then shut down completely. 2 years later, they pulled off the most unexpected pivot in tech history. Here's how Napster went from illegal to industry standard: In 19

What is USP? USP stands for Unique Selling Proposition is a marketing concept that highlights what makes a product, service, or brand stand out. 1] Uniqueness: Focuses on what's different/better about your product than competitors. 2] Customer Ben

Pricing Strategies:- 1. Cost-Plus Pricing: Adds a markup to production costs. - Example: A $10 product sold for $15 ensures profit. 2. Value-Based Pricing: Prices reflect perceived customer value. - Example: Apple charges premium rates for i

Top News of the Day: 1. Microsoft's Bing search engine is experiencing an outage, initially preventing web searches and now affecting its API. 2. Go Digit makes stock market debut, gains 12% on issue price 3. Mamaearth parent, Honasa Consumer, pos

🔥 Sell Like a Crazy Book Summary 🔥 1. Focus on benefits, not features. Highlight the benefits your product provides to customers, not just the features. 2. Create a sense of urgency. Encourage immediate action by letting customers know they must

Q: To make it clear. It's completely constructive criticism. I am judging it as a audience perspective not as a fellow participant. 1.) what is stopping Swiggy/zomato from implementing this?. And already these initiatives are taken by them too.. 2.

Confused Between Two Cars? Here's How to Decide! Choosing between two cars can be tough, but these tips can help: 1. Set Priorities: Decide based on budget, driving needs (city or highway), and must-have features. 2. Consider Costs: Look beyond th

Hello everybody! Day 3 of knowing about businesses that are still operating even after being illegal! Have you ever come across news about GST fraud or fake billing? It's a sneaky tactic used by some businesses to hide their black money. Let me bre

Common Mistakes by Young Bootstrapped Startup Founders 1. Not defining your target market. Know who's buying. 2. Launching at the wrong time. 3. Missing the right co-founder. Find the right partner. 4. Trying to do everything alone. Build a team.