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There are 4 types of customers: 1. Price sensitive 2. Quality and price oriented 3. Quality oriented 4. Exclusivity driven Today most of the brands are focusing on the 2nd and 3rd types of customers. Many SaaS companies offer various pricing plans

In 2001, 80 million people used this illegal service. They were sued for $100M — then shut down completely. 2 years later, they pulled off the most unexpected pivot in tech history. Here's how Napster went from illegal to industry standard: In 19

What is USP? USP stands for Unique Selling Proposition is a marketing concept that highlights what makes a product, service, or brand stand out. 1] Uniqueness: Focuses on what's different/better about your product than competitors. 2] Customer Ben

Maruti vs. Hyundai: Small Car Showdown 🚗 1. Market Presence : Maruti: Dominates with 50%+ market share (e.g., Swift, Baleno). Hyundai: Strong contender with premium appeal (e.g., i20, Grand i10). 2. Price & Value : Maruti: Affordable, budget-frie

What would be your approximate Customer Lifetime Value (CLV)? You run a mobile app that offers premium subscriptions for ₹500 per month. Last year, you acquired 1,200 new customers, and your marketing spend for customer acquisition was ₹1.2 lakh.

Top News of the Day: 1. Microsoft's Bing search engine is experiencing an outage, initially preventing web searches and now affecting its API. 2. Go Digit makes stock market debut, gains 12% on issue price 3. Mamaearth parent, Honasa Consumer, pos

🔥 Sell Like a Crazy Book Summary 🔥 1. Focus on benefits, not features. Highlight the benefits your product provides to customers, not just the features. 2. Create a sense of urgency. Encourage immediate action by letting customers know they must

Pricing Strategies:- 1. Cost-Plus Pricing: Adds a markup to production costs. - Example: A $10 product sold for $15 ensures profit. 2. Value-Based Pricing: Prices reflect perceived customer value. - Example: Apple charges premium rates for i

Anime-Themed Milk - A Viral Business Idea for Sale! Looking for a unique high-profit food business? Here's a fully developed business concept: Anime-Themed Milk a viral product that combines the anime craze with premium flavored milk in collectible

Q: To make it clear. It's completely constructive criticism. I am judging it as a audience perspective not as a fellow participant. 1.) what is stopping Swiggy/zomato from implementing this?. And already these initiatives are taken by them too.. 2.