How consumers interact with Apps is going to change in less than 2 years.
There will be an AI for every app, i.e
You get on Swiggy, tell the AI what to order and it'll take care of everything, the same will happen for anything related to buying.
There are 4 types of customers:
1. Price sensitive
2. Quality and price oriented
3. Quality oriented
4. Exclusivity driven
Today most of the brands are focusing on the 2nd and 3rd types of customers. Many SaaS companies offer various pricing plans
In 2001, 80 million people used this illegal service.
They were sued for $100M — then shut down completely.
2 years later, they pulled off the most unexpected pivot in tech history.
Here's how Napster went from illegal to industry standard:
In 19
What is USP?
USP stands for Unique Selling Proposition is a marketing concept that highlights what makes a product, service, or brand stand out.
1] Uniqueness: Focuses on what's different/better about your product than competitors.
2] Customer Ben
Your business targets middle-class consumers who want premium-quality vegetables and fruits but at reasonable prices, giving them an upper-class shopping experience without extra costs.
1. Premium Experience at an Affordable Price
- Offer high-qu
What would be your approximate Customer Lifetime Value (CLV)?
You run a mobile app that offers premium subscriptions for ₹500 per month.
Last year, you acquired 1,200 new customers, and your marketing spend for customer acquisition was ₹1.2 lakh.
I have been noticing it for months now that alot of people who could have been potential customers for spotify don't buy its premium even though its just 60 INR for 3 months*.
A small street food in India is now not less than 100 INR.
I thought to
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🔥 Sell Like a Crazy Book Summary 🔥
1. Focus on benefits, not features. Highlight the benefits your product provides to customers, not just the features.
2. Create a sense of urgency. Encourage immediate action by letting customers know they must
