FreshToHome, a leading D2C brand in the fresh meat and seafood space, has achieved remarkable global success, more than doubling its revenue in just 2 years and reaching an Annual Recurring Revenue (ARR) of ₹1,300 Cr in March 2023. Notably, 12% of th
Positioning
Positioning defines how a brand is perceived in the minds of customers. Key strategies:
1. Product-Based Positioning: Highlighting the unique features or qualities of the product.
2. Price-Based Positioning: Emphasizing affordability o
In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success:
Attribute-Based Positioning
Focus on a key feature of your product or service. Think
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Vani Chandra
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Pratilipi • 11m
What strategies do you follow in order to maintain brand consistency in design across different digital platforms and mediums ?
Brand Manager – Mumbai, Maharashtra
We’re looking for a Brand Manager to build and grow our brand in India.
Responsibilities:
Understand consumer preferences across India.
Define brand positioning and communication strategy.
Use market insights
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0 replies3 likes
Dhipan Karthick
Entrepreneur/Speaker • 11m
Have you ate something ? Are you still hungry ?
Chicken 🐥. What brand comes first when you heard chicken
That is brand positioning !
Let's get your knowledge to be boosted
Check my podcast for entrepreneurship knowledge in tamil
8 replies4 likes
Sairaj Kadam
Entrepreneur |Founde... • 2m
Transforming Your Brand Into a Symbol Through Positioning
To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi
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3 replies5 likes
Samaksh Singh
Content Writer • 6d
Building a Strong Brand: More Than Just a Logo
A brand is not just a logo or a catchy tagline — it's the feeling your audience associates with your business. It's the trust you build, the values you uphold, and the consistency you maintain across ev
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0 replies2 likes
Om
Why not hustle? • 2m
What do y'all think about entering the clothing Market should it be volume based or quality based?
in order to start a brand?