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While some might credit this growth to Apple's innovative features, aggressive marketing, brand positioning, etc. However, it's the following statistic that tells us the entire story behind this growth: 70% of iPhone purchases in India are on EMIs.

“Colgate spent crores on Vedshakti… and still lost to Patanjali. Why? Because emotions beat science every single time.” 🧠 People buy with emotion first, justify with logic later. But most Ayurveda brands flip it — shouting ingredients & lab tests,

Cred Store: From Elite to Everyday? 📉 Once hailed as the ultimate luxury e-commerce destination for India's top 1%, Cred Store is navigating a significant shift in its business model. For years, it was the exclusive playground for premium brands,

💡 Not Every Problem is a Marketing Problem ⚠️ When this D2C brand first came to us, they weren’t lost. They had a solid team. Great creatives. Decent ad strategy. We looked at their content — it wasn’t bad. We looked at their ads — they were bett

India’s most underrated F&B entrepreneurs might just be the 'Chona family'. 🧊 1944 → Satish Chona (an engineer at BOAC) started "Have More" in Karachi — making ice cream by hand after work. Post-Partition, he moved to Ahmedabad(1950s): selling ice

What happens when India's leading wearable brand teams up with Audio's royalty? I'll tell you why this partnership is really brilliant. Did you read the news that Noise, which shipped over 4.2 million smartwatches last year, just tied up with Bose

Took Rs 5000 loan from his brother and built a 16,000 CR FMCG empire. 1. Born in the cultural city of Thrissur in Kerala, Moothedath Panjan (MP) Ramachandran faced failures early on. While working as an accountant, he experimented with his whitener