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Vishnu Teja

Change is inevitable... • 5m

BRAND POSITIONING 🧘‍♂️📈 You might have heard🦻 many failure start-up stories (especially in B2C). The founders👤 might be complaining that, "our product📦 is really good and we've got good feedbacks, but it FAILED or in loss 📉." "*That's not because of the product it's about brand positioning.*" POSITIONING🚩:- means whenever anybody have thought about your company 📊/ brand the opinion and trust by them. Many🦣 founders won't realize this and fail📉 and this is an iterative🔁 process. So be careful⚠️ while doing marketing and know what you are building🏗 coz the path👣 is IRRETRACEABLE ⏮️. Any suggestions📖 drop em down in replies.

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If you are building a lifestyle brand, Never introduce more and more products unless you find a product-market fit. Also, if the positioning is premium, you need to have gross margins of 70%+.

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