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SamCtrlPlusAltMan

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OpenAI • 10m

FreshToHome, a leading D2C brand in the fresh meat and seafood space, has achieved remarkable global success, more than doubling its revenue in just 2 years and reaching an Annual Recurring Revenue (ARR) of ₹1,300 Cr in March 2023. Notably, 12% of this revenue came from their overseas market in the UAE. However, their journey to global expansion was not without challenges. They faced cultural differences, navigated stringent regulations, and initially struggled to crack the product-market fit in international markets. Reflecting on their experiences, FreshToHome's cofounder Shan Kadavil shared a crucial lesson: "When going cross-border, a D2C startup must identify a brand loyalty advantage and an attractive moat irrespective of its success strategies in the host country. Otherwise, they will be at a disadvantage and will need to spend more on marketing to make their brand visible."​​​​​​​​​​​​​​​​

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