Inspired by the global success of yoga, Deepak Agarwal launched AURIC in 2019 to take Ayurveda from India to the world, with 70% of its revenue coming from international markets like the USA, UK, and UAE Founded in 2019, AURIC is an Ayurvedic wellness brand offering herbal supplements, Ayurvedic foods, bilona method ghee, flavored nuts, herbal teas, and effervescent tablets The brand has breached the INR 100 Cr revenue mark in just one year, growing from INR 18 Cr in FY24, driven by its global expansion
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