Vani Chandra

Skills

Experiences

1. 

   Wipro

   Jun 2024 - Current

   Digital Designer
2. 

   Pratilipi

   Feb 2023 - Jun 2024

   Design Team Lead

   Leading the design team in The Write Order, a vertical of Pratilipi: Responsible for: ● Leading a 7 member design team overseeing end-to-end execution of 150+ projects in the last quarter working in tandem with external agencies and with the marketing, business development and operations leadership ● Established an optimised design workflow, utilizing AI to enhance productivity and streamline project closure which resulted in increase of pipeline revenue by 8% ● Developed and standardised the style guide of the publishing house in terms of design concepts for branding, book design, layouting, social media, and marketing materials ● Ensured strict compliance with legal and ethical considerations, including copyright and IP rights, while collaborating with cross-functional teams for effective problem solving ● Managing the rebranding endeavour of the company to be presented at the World Book Fair 2024 along with 145 client deliverables ● Participation in client onboarding calls and collaborated closely with the business development team to facilitate departmental representation
3. 

   Pratilipi

   Jan 2022 - Jan 2023

   Senior Graphic Designer

   ● Supervised and mentored designers, successfully managing over 300 projects, including 45 limited edition anthology projects and 10 award-winning initiatives at Pratilipi ● Collaborated seamlessly with project managers, editors, and the print team to ensure cohesive company operations, contributing to the successful completion of key projects and maintaining high-quality standards. ● Played a pivotal role in the social media rebranding and growth strategy, enhancing designs that led to a 300% growth from 25,000 to 1,00,000 followers in a year.
4. 

   Pratilipi

   Jan 2021 - Dec 2021

   Graphic Designer

   I worked for The Write Order, a vertical of Pratilipi. I performed the following responsibilities: ● Successfully worked with over 100 authors on projects including coffee table books layouting, linearts, illustrations and anthologies showcasing a keen eye for aesthetics and attention to detail ● Developed creative asset deliverables such as posters, bookmarks, ad campaign creatives, brochures, catalogue and offline branding collaterals to ensure brand consistency in all mediums ● Worked on lead generation campaign designs

Education

1. 

   ATLAS SKILLTECH UNIVERSITY

   Jul 2017 - Jul 2021

   Communication Design

   Communication Design
2. 

   University of Mumbai

   Jan 2017 - Jan 2020

   Bachelor of Arts - BA in sociology

   Art/Art Studies, General