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Vani Chandra
•

Pratilipi • 1y

What strategies do you follow in order to maintain brand consistency in design across different digital platforms and mediums ?

18 Replies

Replies (18)

Anonymous 1

Hey I am on Medial • 1y

I'm actually really confused about this. I've tried researching about it, all suggestions are a little vague so to speak, what do suggest could be some things like fonts or platforms , which help you..or any of you guys toachieve that consistency?

2 Replies

Sajin

Head of Marketing @P... • 1y

For a unified UX, consistency in brand elements like story, theme, writing style etc with right touchpoints is basic. Branding has to be anchored around the viewer, who they are, what they want, what they like to feel etc. For me what matters most is the user perception, simplicity and the invoked emotions. Its better to develop brand guidelines and reflect over it

1 Reply

Anonymous 3
•

Meesho • 1y

Regular training sessions or workshops can help educate teams on the importance of brand consistency and how to maintain it across different platforms, especially, single themed workshops, say based on projects, which not only engage teams, get different inputs from various dept. and there is a lot of new inspiration, I find as a leader.

1 Reply

Kishan Kabra

Founder & CEO • 1y

Same design language with minimum changes and lots of improvement in product/service over the period of time to maintain the consistency, leagacy and sincerity.

1 Reply

Pratik

Innately Curious • 1y

The sentence is off. Do you mean design consistency in brands across?!

1 Reply

Ananya Agarwal

Learning • 1y

You should stick to one color pallete only and try to use decent font and I think most important part is, maintaining the colour ratio, right colour at right place! Does magic.

Anonymous 2
•

PocketFM • 1y

I think this is the only thing AI has not yet solved in design

Anonymous 1

Hey I am on Medial • 1y

In my opinion, consistency goes beyond logos, colors, and fonts. Paying attention to other design elements, such as shapes, imagery, and formatting, to ensure a unified brand representation goes a long way.

Nawal
•

SELF • 1y

UI / UX , same Colour scheme & font , maintained consistency in pattern.

Divya Malaviya

Get 1℅ better everyd... • 1y

Follow hierarchy in the the design and coloy pschyology too

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