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The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. App

People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

i am planning to start a brand , namely NO BRAND , focused on simplicity and authenticity. it will cover every segment of products that we use in our daily life ( fashion , beauty , also snacks , household essentials etc .) without any deceptive ma

why I should make a disruptive or revolutionary idea to build a company. if I think from a business prosecpective, I have to scale and make a profit thats it. so why is building a fashion brand, or another ev vehicle brand, or another computer acces

Apple’s All-Time Viral Marketing Campaigns—Lessons in Branding Domination Apple doesn’t do marketing. Apple creates movements. Every ad, every product launch, every campaign—designed to make you feel, think, and want. If you’re serious about marketi

Pavitraa is a fresh fashion startup founded by Prachi Jain, a 17-year-old dreamer and entrepreneur. Born from passion and purpose, Pavitraa blends simplicity, elegance, and personal style in every piece. Whether it's casual, formal, or occasion wear,

Idea Validation In our indian market utensils washing soap ke kuch hi brand he Vim,Exo,Expert etc which are very few brand means market mei gap dekhne ko milta he So what about I work upon a soap manufacturing brand Where soap is gentle for hand,h

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus

While we were initially excited about building "Ocean Cosmetics" as our beauty brand, things took a new turn when Nawal Yadav bhaiya joined the team as COO. 👾 After multiple discussions and brainstorming sessions, we decided to change the name fro

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi