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What strategies do you follow in order to maintain brand consistency in design across different digital platforms and mediums ?

Sajin

Head of Marketing @P... • 1y

For a unified UX, consistency in brand elements like story, theme, writing style etc with right touchpoints is basic. Branding has to be anchored around the viewer, who they are, what they want, what they like to feel etc. For me what matters most is the user perception, simplicity and the invoked emotions. Its better to develop brand guidelines and reflect over it

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