Back

Nokia, Kodak, and Blockbuster—all billion-dollar giants that collapsed. What do they have in common? They ignored key elements of the marketing mix." Want to know what those are? Read this detailed blog.

The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. App

People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

🛒 Understanding Customer Needs: Gains, Pains & Risks A customer profile includes three key elements: ✅ Gains – The benefits customers seek from a product. ⚠️ Pains – The discomforts they want to eliminate. 🔍 Risks – The uncertainties they try to

i am planning to start a brand , namely NO BRAND , focused on simplicity and authenticity. it will cover every segment of products that we use in our daily life ( fashion , beauty , also snacks , household essentials etc .) without any deceptive ma

Apple’s All-Time Viral Marketing Campaigns—Lessons in Branding Domination Apple doesn’t do marketing. Apple creates movements. Every ad, every product launch, every campaign—designed to make you feel, think, and want. If you’re serious about marketi

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

• Brands don’t sell products; they sell emotions. • Your brand is not what you say it is—it’s what they feel it is. • Customers don’t buy products; they buy better versions of themselves. • People remember stories, not features. • Price gets you cus