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Nokia, Kodak, and Blockbuster—all billion-dollar giants that collapsed. What do they have in common? They ignored key elements of the marketing mix." Want to know what those are? Read this detailed blog.

The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. App

People don’t just buy products; they buy status. If something is sold cheaply in a regular place, most won’t care. But brand it, sell it in a premium store at a higher price, and suddenly, everyone wants it. It’s not just about the product—it’s about

Most people think a personal brand is built on what you post. It’s actually built on what people feel after watching you. I’ve edited thousands of clips for founders and creators. The videos that grow their brand fastest all have one thing in common

🛒 Understanding Customer Needs: Gains, Pains & Risks A customer profile includes three key elements: ✅ Gains – The benefits customers seek from a product. ⚠️ Pains – The discomforts they want to eliminate. 🔍 Risks – The uncertainties they try to

I have started a business of Fashion bags & loafers made from 100% recyclable plastic pet bottles. I don’t own a factory though, it’s being outsourced. I am evaluating digital marketing agency who has quoted me 30k inr for 15 posts a month on insta a

People don’t remember logos. They remember stories. A brand without a story is just another service provider. A brand with a story becomes unforgettable. Why story works in branding: Emotion over logic - Clients connect with meaning, not just visu

The psychology of consumer decision-making in marketing revolves around how emotions, perceptions, and cognitive biases shape what people buy. Consumers rarely make purely logical choices; instead, they rely on subconscious shortcuts like brand trust