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Mark Zuckerberg just declared war on the entire advertising industry

The Verge · 2d

Meta CEO Mark Zuckerberg envisions AI transforming advertising by creating an "infinite creative" system. In this model, businesses would just set objectives and link bank accounts, while Meta's AI handles ad creation, targeting, and measurement. This could disrupt the current advertising ecosystem by reducing the need for creative input from agencies. However, industry leaders express concerns over brand safety and trust in AI-driven results, foreseeing significant changes in the platform economy.