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What are the most effective and sustainable user acquisition strategies for a new app, especially to drive initial visits and encourage users to explore the product? Is it necessary to rely solely on paid channels like Facebook or Google Ads, or are

The Importance Of Digital Marketing Digital marketing is essential for businesses to reach a wider audience, increase brand visibility, and drive sales in today’s online-driven world. It allows for precise targeting, measurable results, and cost-eff

Today in the Cafe! EBITDA: Earnings before interest, taxes, depreciation, and amortization, a method for measuring a company's financial health and ability to generate cash. Mezzanine Financing: A hybrid form of financing that is often a mix of de

India, home to over 1.4 billion people and one of the youngest workforces in the world, is rapidly emerging as a global manufacturing powerhouse. With its vast talent pool and cost-effective labor force, the country is increasingly being viewed as th

Often patients of High sugar,High blood pressure and High cholesterol can't get healthy food options while travelling and as well in near by areas. The sometimes remain starve during emergency. what if there would be a hotel network providing food as

Sales...... It is the word on which business depends. But here's the thing - A lot of entrepreneurs get totally stuck when it comes to sales. It's scary, right? I mean, look at what happened to BYJU'S. Their misleading sales tactics? Totally

Sales is often undervalued as a profession globally, primarily because it is rarely treated as a specialized, strategic role. Many startups fail to recognize the importance of having dedicated sales person and assume that anyone can simply pick up a

🚀 Mastering the Boomerang Technique: Turning Objections into Opportunities As sales professionals, we often encounter objections from potential clients. But what if I told you that objections can be our secret weapon? Enter the Boomerang Technique—

Unlock Your Startup’s Potential with Excess Edge Experts Consulting! Our Startup Founders’ Support Program is designed to empower entrepreneurs like you with the tools, insights, and strategies needed to build, launch, and scale successfully. Why Jo

Startups fail when founders neglect key areas like marketing, sales, business development, and content creation. Without proper marketing, sales suffer, and growth is limited. Poor cash flow management, failure to adapt to market changes, and interna