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Sales...... It is the word on which business depends. But here's the thing - A lot of entrepreneurs get totally stuck when it comes to sales. It's scary, right? I mean, look at what happened to BYJU'S. Their misleading sales tactics? Totally disaster and leads to Failure. And I've talked to so many founders whose great ideas crashed and burned because they couldn't figure out how to sell them. But you can't give up! Because - Sales are the primary source of income for your business. - Effective sales enable your business to scale. Therefore, while working on your ideas, it's also necessary to plan sales strategies. 📌I am sharing some points that, I learnt from my experiences. 1. Know your customers. - What do they need? - What do they like? - What are their pain points? 2. When pitching your product or service: • Communicate your unique selling proposition (USP) • Highlight the advantages of your products • Frame your approach in a personalized manner.