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Sairaj Kadam

Entrepreneur • 2m

Most people don’t really know what they need. But they act on it. Money. Security. Growth. Your job? Understand it better than them. A business with sales problems doesn’t need “motivation” It needs sales. Solve that. Prove your offer meets that need best.

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Sairaj Kadam

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“I need to think about it” means two things: 1. They don’t feel the desire to own it. 2. You didn’t trigger enough emotion to make them act. Logic doesn’t close. Emotion does. If the fear of loss > reward, they’ll walk. Make the upside irresistibl

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Sairaj Kadam

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People don’t buy for your reasons they buy for theirs. Beginners fail by selling what they want, not what the customer needs. The key to sales: identify the prospect’s true need and deliver on it. Miss that, and the entire process collapses.

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Y Combinator doesn’t invest in “ideas.” They invest in momentum. If your startup grows 10% weekly, you don’t need a warm intro. You need to keep growing.

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