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On, a Swiss athletic footwear brand founded in 2010, quickly gained prominence by targeting both professional athletes and lifestyle consumers. Known for its unique CloudTec technology, On shoes provide a distinct cushioning and energy return, appeal

India’s Strategic Strike Isn’t Just a Military Response — It’s a Masterclass in Global Brand Positioning. Here’s how ⬇️ In marketing, positioning is how you shape perception, not by what you say, but by what you do when tested. When a brand is pro

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

𝗛𝗼𝘄 𝗸𝗲𝘁𝗰𝗵𝘂𝗽 𝗶𝘀 𝗶𝗻𝘃𝗲𝗻𝘁𝗲𝗱? Ketchup originated from a fermented fish sauce in China (kôe-chiap) around the 17th century. British sailors brought it to Europe, where it evolved into mushroom or walnut-based sauces. In the early 19t

🌟 𝟓 𝐒𝐭𝐚𝐫 is an iconic 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 brand that has captured 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐭𝐚𝐬𝐭𝐞 𝐛𝐮𝐝𝐬 𝐬𝐢𝐧𝐜𝐞 𝟏𝟗𝟔𝟑! 🍫 When 5 Star entered the Indian market, the sweets landscape was dominated by traditional confections. However, with its pe

𝗔 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗻𝗼𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗮𝘆 𝗶𝘁 𝗶𝘀. 𝗜𝘁’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘀𝗮𝘆 𝗶𝘁 𝗶𝘀. Understand it in detail:) 1. Clear Purpose and Positioning Brand Purpose: Why does the brand exist beyond making money? (e.g., sustainability, i

It’s astonishing how fast the Chinese people are giving up on 10k KFC, 7k Starbucks & 6k McD outlets 🙌🙌 And that too, all in favour of the local competitors. This is a serious deal, which I hope also plays out in India. .. Take McD & KFC compet

Heard about Old monk(The monk that doesn't sold Ferrari)? A time ago, It was a 3rd largest rum manufacturer in the world and most celebrated rum at our country at early 60s. They sold over 8 Million per year consistently whereas their competitors o

Branding 101 for Startups: Getting a Logo on a Budget (Without Regret Later!) Hey Entrepreneurs! 👋 Planning to get a logo or kickstart your brand identity? Exciting times! But if you're in the early stages of your startup journey—working with a li

Startup Idea: Articlegiants.com Samrat Das introduces Articlegiants.com, a personal publishing site aiming to become India’s largest article publishing platform. The startup allows bloggers and creators to post articles and earn money based on views