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Tushar Aher Patil

Trying to do better • 8m

On, a Swiss athletic footwear brand founded in 2010, quickly gained prominence by targeting both professional athletes and lifestyle consumers. Known for its unique CloudTec technology, On shoes provide a distinct cushioning and energy return, appealing to runners who value innovation and comfort. With a minimalist design and focus on sustainability, On has built a strong brand identity, supported by professional endorsements and a strong digital presence. Since going public in 2021, On has expanded across Europe, North America, and Asia. It competes with giants like Nike and Adidas but stands out through premium pricing and niche positioning. Future growth will focus on enhancing product diversification, maintaining innovation, and expanding global reach, despite challenges from established competitors and sustainability demands.

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